greater twin cities united way g tcuw
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Greater Twin Cities United Waygtcuw.org
Meet your CSR Goals
Andy Goldman GraySVP, Workplace Markets
Giving Trends
National Vs. GTCUW Giving Makeup
National Giving GTCUW Giving
Corporate Trends
National Giving Compared to GTCUW
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 $-
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
$350.0
US Total (Billions) UW Total (Millions)
Sector Trends
Millenials• Born 1977-1994, ages 19-36—largest generation
since the boomers• $219 billion in e-commerce annually • Do already give to charities – so we don’t have to
“teach them” how to give.• Generally give:
– Smaller amounts more frequently and spontaneously– Influenced by peers and family members or in response to
crisis• Don’t define themselves through work – and don’t
want work to define their giving affiliations.
Individual Trends
National Retirement Boom:10,000 Baby Boomers Retiring Every Day
Boomers are:
• Most loyal United Way donors
• Aligned with United Way model
• Don’t see a relationship with United Way after work/retirement
Individual Trends
Corporate Giving Trends
• Expected growth in corporate giving, especially globally
• Higher degree of focus, driven by business goals and stakeholder
• More recipient partners• Expansion in corporate campaigns
outside of United Way/1-time ask
Corporate Trends
Corporate Social Responsibility
• Companies are driving giving and community engagement choices based on social capital they can build with stakeholders
• Foundational change in the way companies see their community stakeholders
Maximizing United WayResources
April 22, 2023 9
From campaign coordinator to CSR SUPERHERO!!
April 22, 202310
Understanding YOUR CSR Goals
Group Discussion• What are you measured on?• What are your corporate social responsibility/community
relations goals?• What are your most challenging issues currently?
April 22, 202311
Wendy TraxlerDirector, Workplace Development
United Way Solutions
United Way Solutions
Employee Engagement• Caring Connection• Giving Communities• Networking events• Volunteer Leadership roles• Loaned Executive program• Retiree connections
April 22, 202313
Linkage to Engagement & Retention
Employee engagement = the extent to which employees commit to something or someone in their organization—is crucial to performance and intent to stay
Source: Corporate Leadership Council, Driving Employee Performance and Retention Through Engagement, Washington: Corporate Executive Board (2004).
Discretionary Effort
Maximum Impact on
Discretionary Effort and
Intent to Stay
Reputation of IntegrityCommunity Involvement
26.7%
32.7%
18.7%
22.7%
0%
20%
40%
Intent to Stay
Employees’ engagement = in turnover and in effort
Development Opportunities, Cummins Power Generation examples
Dev need Action plan Measure, due date
Project management Improve my ability to deliver projects to a schedule by effectively leading my department obtaining or exceeding our CIT goals. Develop project milestones, monitor progress and ensure performance. Additional skills to use – -Influencing, persuasion-Setting the aim-Fostering teamwork-Communication skills
1. Milestones defined by April 1 2. Team goals established by
April 15 (must include completion of at least 4 hrs/person & leverage at least one skill/strength of our function/team)
3. Completion of plan by Sept. 1
Communication skills Improve my active listening skills & presentation skills by meeting with a community partner to understand their priorities and how my skills can best be leverages to support their cause and presenting my work to our team in a staff meeting.Additional skills to use – -Focus on customer needs-Build relationships
1. Meet with CIT leader to develop best approach by March 1
2. Contact community partner by April 10
3. Define & complete engagement opportunity by June 1
4. Present to staff by July 1
United Way Solutions
Strategic Philanthropy• Community Impact Expertise• Convening• 211• Agency and Impact Speakers
April 22, 202316
United Way Solutions
Brand Reputation• Sponsorships• Corporate Recognition• Match pool• Co-Branding/Cause Marketing
April 22, 202317
Table Discussions
How to align United Way offerings to your goals• Employee Engagement• Brand Reputation• Strategic Philanthropy
Discuss how you can leverage and implement United Way offerings to meet your goals.
Report back on top ideas, learnings and actions.
April 22, 202318
Greater Twin Cities United Waygtcuw.org
Thank You
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