graphic design for portugal
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for my concept i picked up the idea of a puzzle and a constructed type.
the triangles are a result of the development of m
y logo-type. the colors are
limited to the cm
yk-color-model and w
hite was used w
here it was necessary
to increase the contrast. i picked these colors because it‘s a characteristic
of the graphic design jobs. they use the model freq
uently for print-works.
as a typeface for textblocks and copy i‘ve chosen the itc avant garde gothic
std automatically after finishing the a of the logo, w
hich strongly reminded
me of the a in the avantgarde display - type. the idea of the puzzle influences
especially the design of the information - plates used in the exhibition
to put the title of the work and nam
e of the artist on them next to
the exhibits. furthermore the design for m
e has something of a
movie/cinem
a - announcement from
new york‘s theatres.
my
thir
d task
was
the d
esig
n of t
he exhib
ition
in e
sad 2
009. s
o i had to
dev
elop
a logo a
nd
the m
ood of t
he exhib
ition.
this
inclu
ded c
o-
lors,
typo
graphy
and form
s. in
my
case a
lso
compo
sitio
n.
the poster (594x400m
m)
the invitation (280x280m
m)
close
d backsid
e
frontside w
ith opened back
opened backside
the ½page ad (270x180m
m)
the catalogue (120x105mm
)
backside and frontcover
fir
st p
ag
e
the catalogue (120x105mm
)
conte
nt and c
opy
right
intr
oductio
n-pag
e
the catalogue (120x105mm
)
exem
plary
pag
es fo
r stu
dent‘s
wo
rks (in
cludin
g a
brief
des
criptio
n of t
he pe
rson)
the catalogue (120x105mm
)
cover-pages for the single courses
index-page
the website (1600x900px)
the website of the exhibition includes this homepage, with a tag-like navigation for the nine courses. moreover it includes a navigation via thumbnails on the bottom of the page. the logo on the left upper corner, a regular main navigation on top of the page and the magenta-coloured back-button on the right middle of the page always maintain. in the later course of the website-browsing the thumb-nail - navigation is used for the single students of one course. the navigation-points of this thumbnails move up to the yellow a-stroke when a student is indivi-dually introduced. on these pages the students are presented by samples of their works, a portray and a short information-textblock on his/her life and works.
the website (1600x900px)
the website (1600x900px)
the signs (proposal)
the names (proposal)
this name-plates under the works of the students can also be used as business-cards, that interested visitors can take away as a memory of the exhibition and - in case of talent-scouts - as a reference for later employing calls or castings.
the maker
copyright © 2009fabian simonesad - logo ®
the whole catalogue was printed in cmykcyan, magenta, yellow, black
no other colors were used to finish the bookthe font used for all texts, headlines and notes is
itc avant garde gothicprinted for the school of fine arts and design
all rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or be transmitted in any form or by any means, electronical,
photocopying, or otherwise, without written permission of the publisher.
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