graphic arts what’s it all about….. graphic arts think about what is around you… you are...
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Graphic Arts
What’s it all about….
Graphic Arts Think about what is around
you… You are experiencing Graphic
Arts…
Magazines/ Newspapers… T-Shirts…. Billboards Packaging Television Websites Others….
Graphic Arts
Graphic Arts can be broken down into 4 key areas Design – Conceptualizing/ Creating Pre-Flight – Assembling/ Correcting/ Proofing files Press Operations – Running a printing Press Finishing – Post press, cutting assembling, special effects
Design Pre-Flight Press Finishing
Graphic Arts
The Computer has revolutionized the Industry
Prior to 1990, all done by hand
Macintosh, PageMaker and Laser Writer changed industry
Graphic Arts
With the Advent of the Computer/ Skills required have INCREASED
While job descriptions have DECREASED
Designers know have to take on a greater role, be able to do more Take a project through completion
Graphic Arts
Design & Pre-Flight
Graphic Artists must possess abilities to create and assemble digital files
Film Stripping (Obsolete)
+ =
Graphic Arts
Traditional Printed Bound Matter Magazines Books Flyers Posters Packages Newspapers Correspondence
New Media Dynamic Media
(electronic & broadcast) Website (easy to
navigate) IPODS (Hand Held
Devices) Flash Presentations Kiosks Delivery Devices not yet
available
The Changing Landscape
Graphic Arts
Fundamentals make you a good designers Hardware helps you create
Apply the fundamentals of good design Layout, color, type, image
Borrow from other media Think Dynamically! Explore, invent, Take Risks!
Graphic Design
What Employers Look For… Design Diversity Excellent Typography
Skills Well Organized Creative
Graphic Arts
Other Criteria Strong Portfolio Software Skills Personal Presentation “How well you fit in with
current employees” Differences if you come
from a 2 or 4 year school are small… 2= Hand on/ Faster 4= More concept
development
Graphic Arts Employment Outlook is good to excellent…
Web Houses Printers Ad Agencies In House Agencies
What kind of jobs can you get with a graphic design degree? Print design Web design Designer in an advertising agency In-house designer for a corporation Illustrator Book design Multimedia (movie titles, TV ads, etc.) Corporate Identity (logos, stationery, etc.)
Graphic Design
Secret to good design
“Everything is Designed Twice”
First – Generate the idea
Second – Production of the idea
Begin with the end in your mind! Where do you need to end up?
For More Information; www.gaerf.org
Communication & Design
Work based class Learn to use Computer Programs to “Create”
Printed Materials Illustrator (Drawing), PhotoShop (Images) & In-Design
(Page layout) Flyers, Posters, Shirts, etc.
Think of this class as a 50 Minute Business
Now Go ahead and Log-on
Open Illustrator CS4
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