grameenphone star mega event plan prepared by asiatic events marketing ltd

Grameenphone Star Mega Event

Plan prepared by Asiatic Events Marketing Ltd.

A “talk of the town” aspirational musical event for the STAR

SUBSCRIBERS showcasing 3G experience

Venue: Army StadiumDate: 22 November Audience: 15,000*

Venue charge: BDT 1 million per day for international artist performance

Essence of the show

Taste of music from three nations

Big message

The story

3 Nations

3 Superstars

3G

A powerful show that creates magical moments

for STARS

The show

The logistics

The process

The show

Pre-event The event

Star Subscribers Only

• Invitation & Verification through SMS

• Ticket Pickup from GPC only

• Distributed 3 Days Before the Event

• 2 agency deployed promoters with laptops will carry out the execution

• X-Banners will be placed

Invitees and Invitation

Total 25000 tickets need to be producedSpec: 200gsm with a size of 9’’X6’’ (both side 4 color print)To avoid duplication, spot lamination will be used on the tickets

Invitation card

RDC Voxpop by performers (both local and international) will be on air

Agency network will ensure the recording before their arrival

“Hi Star Subscribers. This is Atif Aslam. I will be performing live for you at Grameenphone Tri Nation Mega Fest on 22nd November at Bangladesh Army Stadium. See you there”

Generating the curiosity

Larger than life installation at the venue from 2 days prior the

event

The event

Entry to the venue

Stand alone branding element all around the venue

Entire event will start after the dusk Gate opens at 4.00 PM

Branded bandanaAs the token gift for the guests

Gal

lery G

allery

Gallery

Stage

IndiaGreenRoom

Paki Green Room

BDGreenRoom

Re-entryRegular Zone

Re-entry

Re-entry

Performer entry

Multiple entry and re-entry gates for

all the guests

While waiting to enter the venue…

DJ station will create beats all around the venue

Unlimited shower of confetti makes the place festive

makes everyone groove

The venue

DJ RAHAT keeps the crowd charged up

Experience

Features to showcase

Faster internet browsing

experience

Video calling experience

Multiplayer gaming experience

Experience faster internet with 3G

3G BOT

3G-Bot

Multiplayer head to head contest

Screen asks a question and players give answers browsing from their phones

All answers require to show a video after browsing

Each round has three questions

Winner get 3G data

Video calling booth

Experience video calling with 3G

Talk to Stars

Celebrities invited to enjoy the show who will be seated at the greenroom

From time to time each of them talks with random people from the venue through 3G video calling

3G Gaming booth

Enjoy gaming like never before with 3G

Gamers play online challenge in 2 min games (race, football)

Logistics: XBOX, Router, 3G dongle

Winner gets 3G data-pack

Tri-nation food extravaganza(Food stall)

Food brands

Sl Country Item Name Provide By1 India Chicken Tikka Kabab Dhaba2 India Chiken Reshmi Kabab (3 person) Dhaba3 India Plan Naan Dhaba4 India Butter Naan Dhaba5 India Chicken Roll Dhaba6 India Dhai Phuchka Dhaba7 India Papri Chat Dhaba8 India Pani Puri Dhaba9 India Chatpati Dhaba

10 India Dhai bara Dhaba11 Pakistan Pasarda Kabab (3 Person) Chap shamlao12 Pakistan Acher Gosht ( 3 person) Chap shamlao13 Pakistan Shahi Kofta (2 person) Chap shamlao14 Pakistan Beef Boti Kabab ( 3 person) Chap shamlao15 Pakistan Beef Roll Chap shamlao16 Pakistan Garlie Naan Chap shamlao17 Pakistan T Roti Chap shamlao18 Bangladesh Chicken Chamocha Rosh

19 Bangladesh Singara Rosh

20 Bangladesh Ponir Nimki Rosh

21 Bangladesh Chicken Sandwich Rosh

22 Bangladesh Chicken Roll Rosh

23 Bangladesh Chicken patice Rosh

24 Bangladesh Chicken Burger Rosh

25 Bangladesh Cake Rosh

26 Bangladesh chira bhaza Rosh

27 Bangladesh Chanachur bhaza Rosh

27 Bangladesh Badam bhaza Rosh

27 Bangladesh Dal bhaza Rosh

27 Bangladesh Sweets item Rosh

27 Bangladesh gilapi (100gm) Rosh

28 Bangladesh Pati Shapta Sumon Cataring

29 Bangladesh bhapa Sumon Cataring

30 Bangladesh Chetai Sumon Cataring

31 Bangladesh Coffee Coffee Milon

32 Bangladesh beverage Pepsi

Customer care booth on ground

Maghrib prayer break from

5:11 PM – 5:30 PM

The night starts with a countdown

Dazzling laser show starts from all corners of the venue

With countdown comes to an end all fire flames go in full blaze sequentially

All lights on the center of the stage

Appears on stage MIR as the host for the night

MIR speaks Bengali, Hindi and Urdu He will prepare his script based on 3G spirit

1st performance of the night

&

Guitar starts to arrive from the top of the stage on a rig

With cold pyro the guitar arrives on the stage

LRB perform on the stage for 45 mins

Songs

Shei tumi

Ak akasher tara

Chole bodle jai

Ghumonto shore

Hashte dekho

Madhobi

Rupali guitar

Mon chaile mon pabe

Akon onek raaat

All venue lights go off

Starts the 3D projection mapping

The story

Value of star

Cholo bohudur – The

spirit

3G - The new frontier

“Star” segment:a) Dine like a starb) Happy Fridayc) Loan offerd) Exclusive smartphone offer

Go Beyond segment: Powerful visuals of Go Beyond campaign

3G segment: Contents for this segment are 

a) Video callingb) Mobile TVc) Faster internet d) Internet gaming

Segment: Value for STAR

Story: Most valued subscribers are Star SubscribersAnimation: Big STAR appears on one corner of the stage Sound: Techno effect

Segment: Value for STAR

Story: What does the Star mean?Animation: The star is cut as per the shapeSound: Wielding sound

Segment: Value for STAR

Story: What does the star mean?Animation: The big star falls over on the screen Sound: Cracking fall sound

Segment: Value for STAR

Story: Star program means a bag full of surprises

Animation: Infinite number of little packets pop up from the back of the star

Sound: Sound effect of things moving at fast speed

Content: Various lucrative star offers

Segment: Value of Star

Story: Star program offer all these surprises

Animation: All gift packets travels from one screen to another and join together

Sound: Sound of particles joining

Segment: Go Beyond – The spirit

Story: It’s the spirit of moving forward

Animation: A beam of light will travel from one screen to another

Sound: Motion of light

Segment: Go Beyond – The spirit

Story: It’s the spirit of moving forward

Animation: Powerful visuals will be projected all over

Sound: Theme track of Go Beyond with improvisation

Segment: 3G – The new frontier

Story: It’s the era of 3G

Animation: All particles start to crumble and fall. One element moves forward with a lightening speed.

Sound: Lightening speed

Comes out of the stage with a hydraulic

CMO rises up and gives a speech on this occasion

A beam laser show goes all over the venue

With LED split comes on the stage…

Atif and his team will perform on the stage for 1:15 hrsTotal no. of people to fly: 13 (11 from Pakistan + 2 from

India)

· Doorie – Doorie· Tu Jaane Na – Ajab Prem Ki Ghazab Kahani

· Bakhuda Tumhi Ho – Kismat Konnection· Tere Liye – Prince

· Tera Hone Laga Hoon – Ajab Prem Ki Ghazab Kahani· Kuch Is Tarah – Doorie

· Meri Kahani – Meri Kahani· Aadat – Kalyug

· Rabba Sacheya – Meri Kahani· Hum Kis Gali – Doorie· Kinara – Meri Kahani

· Aa Bhi Jaa Sanam – Prince· Pehli Nazar Mein – Race· O Mere Khuda – Prince

· Mahi Ve – Doorie· Tere Bin – Bas Ek Pal· Woh Lamhe – Zeher

· Chor Gayai – Meri Kahani· Humrahi – Meri Kahani

Stage plot for Atif Aslam

MIR comes on the stage and gives a standup performance

After his performance with beam laser takes the venue

Comes out of the stage with a hydraulic…

Sunidhi Chauhan

Sunidhi and his team will perform on the stage for 1:15 hrsTotal no. of people to fly: 16 (All from India)

Sheila Ki Jawani from Tees Maar Khan Sunidhi Chauhan Bin Tere from I Hate Luv... Shafqat Amanat Ali Sajde from Khatta Meetha KK Kajra Kajra Kajraare from Kajraare Sunidhi Chauhan Udi from Guzaarish Shail Hada Aapka Kya Hoga... from Housefull Mika Singh Surili Akiyon Wale... from Veer Sunidhi Chauhan Bin Tere (Remix) from I Hate Luv... Dj Kiran Te Amo from Dum Maaro Dum Sunidhi Chauhan Aa Zara from Murder 2 Sunidhi Chauhan Dhoop Ke Makaan from Break Ke Baad Caralisa Monteiro Chor Bazari from Love Aaj Kal Sunidhi Chauhan Desi Girl from Dostana Sunidhi Chauhan Yahi Hota Pyaar from Namastey London Sunidhi Chauhan Shut Up & Bounce from Dostana Sunidhi Chauhan I Don't Know... from Housefull Shabbir Kumar Gela Gela from Aitraaz Sunidhi Chauhan Kajra Kajra... from Kajraare Discreet Parda from Once Upon A... Sunidhi Chauhan Thoda Thoda Pyar from Love Aaj Kal Sunidhi Chauhan

Stage plot for Sunidhi Chauhan

Shreya Ghoshal (Option 2)Total no. of people to fly: 16 (All from India)

*She doesn’t share the stage with anyone

Vote of thank closes the night

Program flow

Time Duration Activity

3:00 PM 1:00 Guest arrival

4:00 PM 0:00 Gate opens

4:00 PM 2:00 On-ground engagement + warm up DJ

6:00 PM 0:20 Maghrib prayer

6:20 PM 0:03 Opening countdown and laser show

6:23 PM 0:05 MC welcomes everyone

6:28 PM 0:45 LRB performance

7:13 PM 0:06 Projection mapping

7:19 PM 0:05 CMO speech

7:24 PM 0:02 Atif Aslam entry

7:26 PM 1:15 Atif Aslam performance

8:41 PM 0:05 Mir's stand up performance

8:46 PM 0:02 Sunidhi Chauhan entry

8:48 PM 1:15 Sunidhi Chauhan performance

10:03 PM 0:05 Vote of thanks

10:08 PM Departure

Ideas to augment the experience

Token gift for everyone at the gate

3G branded radium wrist band

Grand stage with techno tone

180 ft X 40 ft

Projection screens on both sides

LED Screen at the center (28 ft X 12 ft)

Double ramp for performers to get closer

80ft wide space for VVIP

DMX LED stripes

Whole stage projection mapping

Laser technology from India

Dazzling performance by Laser girl

From India

The logistics

Equipment type Archway

Hand held metal detector Walkie Talkie Mega phone Traffic jacket Traffic stick Umbrella

Security and checking

DEPLOYMENT DETAILGate

Stage

Fencing

Greenroom

Parking

Patrol

Considering the sensitivity, situation and timing of the events, necessary safety measures will be taken from other law enforcement agencies as well (RAB and Police sweeping the open venue before the show)

Light requirement

Sl. No Product Name Quantity1 Moving Head Spot-1500 Watt 10Pcs

2 Moving Head Beam-1500 Watt 8Pcs

3 Dabble Head Led Wash 3 Watt (RGBW) 12Pcs

4 Dabble Head Led Wash 3 Watt (White) 10 Pcs

5 LED Parcan 3 watt (RGBW) 40 Pcs

6 LED Parcan 3 watt (white) 30 Pcs

7 Haze Machine 1700 watt 04 Pcs

8 Follow Spot-4000 Watt 01 Pcs

9 Sky-tracker 04 pcs

10 Avolite Pearl 2010 console 02 Pcs

11 Power Box 03 Pcs

12 Light Power Cable 150 Pcs

13 Main power cable 16 RM+35RM+120RM 04 Pcs

Sound requirement

DESCRIPTION QNTY

MIXING CONSOLE:YAMAHA DIGITAL CONSOLE 1M7CL 48 channelAs required by International PerformersLINE ARRAY SPEAKER:FULL RANGE 12REAL High powered Line Array HAND CRAFTED IN ITALY/BULGARIA LINE ARRAY SUB:REAL 2 x18 SUBWOOFER 8MADE IN ITALY FULL RANGE CABINETS:JBL SRX 725 8MADE IN USABASS BINS:JBL SRX 728 4MADE IN USAWEDGE MONITOR:REAL 115 10for CLEAN MONITOR SOUNDSIDE FILLS:DAS SUB 2JBL SRX 725 2for LOCAL ROCK BANDSDRUM FILL:JBL SRX 725 2MADE IN USAPOWER AMP :CROWN, QSC, CREST, REAL 26MICROPHONES/DI:DRUM MIC, SM 58, BETA 58 20SENNHEIZER WIRELESS 2DBX DIRECT BOX 10DIGITAL SPEAKER MANAGEMANT:ASHLY PROTEA 324 CL 3MADE IN USAAUDIO LINK:PEAVEY 36/12 + (150’) 1PEAVEY 36/12 + (100’) 1CANNERE 16/4 1STAGE GEARS AS PER INT. ARTIST:MARSHAAL LEAD AMP 2FENDER BASSMAN 1200/ HARTKE BASS AMP 2DRUM KIT – YAMAHA 1POWER CABLE:400' 16 RM CABLE 2

Sound Engineering

Stage, Venue Setup and

Light

Generator: Dimension

Execution Partners

Projection mapping partner

• Venue Takeover: Minimum 3 days prior to the event

• Power Supply: The Whole event will be managed by 600 KV Generator

• Cleaning and Washrooms: Separate washrooms for Male and Female with continuous supervision of cleaning agent • 10 mobile washrooms will be placed outside the venue

15 Shuttle buses will be available for

everyone’s departure

Fire service backup will be available at the

ground

Ambulance service will be ready all the

time for any emergency

Crowd Management

Expected Crowd: 15,000

2 Layered Covered Bamboo Fencing

BP’s and security agency inside the venue along with armed police will walk in the venue among the crowd

Venue Secured by:PoliceRABElite Force

Medical Support:2-3 Health ProfessionalsVolunteers

Regular entrance

20 AEML Officials marked in red

Team of 4 promoters and 2 security at the gates

Team of 2 promoters and 1 security at the 3 re-entry gates

Designated personnel at food booths

Double digit promoters and security at the bamboo layers

Performers will be escorted from the gate towards the green room

Vigilant promoters and security will roam around the field to avoid problem

Designated personnel at reg. booths

AEML

AEML

AEML

Food zone

3G Booth

3G Booth3G

Booth

3G Booth

Manpower Allocation

Activities Details Pre Event Post Events

Foreign Artist management

Transport (Arrival+Movement+Deperture)

3

1

1Accomodation 1

Foreign Artist transport

Food & Green room management 2

Foreign Artist management

Transport (Arrival+Movement+Deperture)

3

1

1Accomodation 1

Foreign Artist transport 1

Food & Green room management 2

National Artist Management(LRB) Food & Green room management 4

Food Management

Food Stall management 2 8

Food of performer 1

Food of VIP Guest 2

Food of AEML & BP 2

Water dispenser place & refill for audience 2

Transport Management6 Bus for audience transport 2 2

AEML Team transport

Panel ManagementPanel set up 1 2

Panel control 2

Profiling

Stage (Light+Sound) 2 2

Green room 1

Fancing 1

Gate 1

Indoor & Outdoor branding 1

Project CoordinationManpower Distribution (ISS,BP)

ISS 2

Brand promoter 4

Logistics of BP (Costume+ID) 1 1

VIP Sitting arrangement Sofa+Chair+Mat 1 15

All Permission Police, RAB, Army,NSI 3 1

Gate Management

VIP Gate 2

Regular gate-1 3

Regular gate-2

Regular gate-3

Regular gate-4 4

Regular gate-5 4

Re-entry gate-1 3

Re-entry gate-2 3

Performer gate 3

VIP sitting area

Power managementGenerator 1 2

Electricity 1 1

management Flash Mob activities 10

Total 24 94 2

Pre-event: 24 peopleEvent day: 94 people

BP outfit

Map for car parking Capacity: 200

Car stickers for special guests

The process

Foreign Artist Permission Process and Timeline

Letter to Ministry of

Culture

MOC will forward it to Ministry of Home and NBR

MOH will forward to NSI

and SB

Final clearance from NSI and SB

Artist payment and Bangladesh Bank Clearance

1 Month

15 Days

Visa processing

• After getting final approval from ministry and Bangladesh bank, we need to send the official agreement to the artist• Then the artists submit the official papers

and their passport to the visa office• The artists can fly after they get their visa

Overseas Artist management

Airport reception

Local transport as per their requirement air conditioned luxury cars/ SUVs

Hassle free check in at Hotel Radisson

Local SIM connection for their communication

See off at airport• All Indian artists will fly from Mumbai• Most Pakistani artists will fly from

Lahore/Karachi • Few will fly from Islamabad

• Travel partner: Explore Travel Solutions Ltd.

Contingency Plan

• Rain/Bad Weather: Tarpaulin cover to be on the safe side (The costing required is not included in the budget)

• Artist Sickness/ Absence: All artists will be instructed to notify at least 72 hours if they cannot perform

• Venue Change: In every location, we will keep a backup venue. If preferred venue is cancelled, the backup venue will be prepared with consultation with Star team

• Date Change: Despite of the possible volatile political situation, Friday’s are always safe option. Even if the dates need to be changed, we will keep a tentative booking on the next day

Contingency Plan

• All artist contracts should be made upon the consent of Grameenphone

• All payments would be made under Grameenphone’s supervision

• All venue making and dismantling would be made under Grameenphone safety law

• All kinds of preparation regarding fire and health safety would be kept

• In case, artists face any last moment problem with Visa, we will use our top management link and Ministry of Foreign Affairs link

Once the agency is finalized, confirmations and negotiations will be done with all the artists and

third party organizations. Based on the agreement a contingency plan will be developed then which will be more effective and efficient.

Project Team

Farooque AhmedGeneral Manager

Responsibilities: All local and international artist contact and management

Mohammad SayeemSenior Operation Manager

Project Head with Strategic Guidance, Budget Custodian and

Emergency Situation Handling

Shoaeb HarunSr. Account Executive

Responsibilities: Client Point of Contact, Creative, Event Supervision and Planning

Rashed Khan MironSr. Operations ExecutiveResponsibilities: Event

Supervision and Artist Liaison

Khairul BasherHead of Client Service

Planning and Emergency Situation Handling Tahsin Saeed

Executive Director Project lead and overall supervision

Journey with STAR platform

Tri-Nation Mega Festival

Regional musical event

Initiatives with International artists

Memorable journey with Grameenphone

Thank you