grameenphone star mega event plan prepared by asiatic events marketing ltd
TRANSCRIPT
Grameenphone Star Mega Event
Plan prepared by Asiatic Events Marketing Ltd.
A “talk of the town” aspirational musical event for the STAR
SUBSCRIBERS showcasing 3G experience
Venue: Army StadiumDate: 22 November Audience: 15,000*
Venue charge: BDT 1 million per day for international artist performance
Essence of the show
Taste of music from three nations
Big message
The story
3 Nations
3 Superstars
3G
A powerful show that creates magical moments
for STARS
The show
The logistics
The process
The show
Pre-event The event
Star Subscribers Only
• Invitation & Verification through SMS
• Ticket Pickup from GPC only
• Distributed 3 Days Before the Event
• 2 agency deployed promoters with laptops will carry out the execution
• X-Banners will be placed
Invitees and Invitation
Total 25000 tickets need to be producedSpec: 200gsm with a size of 9’’X6’’ (both side 4 color print)To avoid duplication, spot lamination will be used on the tickets
Invitation card
RDC Voxpop by performers (both local and international) will be on air
Agency network will ensure the recording before their arrival
“Hi Star Subscribers. This is Atif Aslam. I will be performing live for you at Grameenphone Tri Nation Mega Fest on 22nd November at Bangladesh Army Stadium. See you there”
Generating the curiosity
Larger than life installation at the venue from 2 days prior the
event
The event
Entry to the venue
Stand alone branding element all around the venue
Entire event will start after the dusk Gate opens at 4.00 PM
Branded bandanaAs the token gift for the guests
Gal
lery G
allery
Gallery
Stage
IndiaGreenRoom
Paki Green Room
BDGreenRoom
Re-entryRegular Zone
Re-entry
Re-entry
Performer entry
Multiple entry and re-entry gates for
all the guests
While waiting to enter the venue…
DJ station will create beats all around the venue
Unlimited shower of confetti makes the place festive
makes everyone groove
The venue
DJ RAHAT keeps the crowd charged up
Experience
Features to showcase
Faster internet browsing
experience
Video calling experience
Multiplayer gaming experience
Experience faster internet with 3G
3G BOT
3G-Bot
Multiplayer head to head contest
Screen asks a question and players give answers browsing from their phones
All answers require to show a video after browsing
Each round has three questions
Winner get 3G data
Video calling booth
Experience video calling with 3G
Talk to Stars
Celebrities invited to enjoy the show who will be seated at the greenroom
From time to time each of them talks with random people from the venue through 3G video calling
3G Gaming booth
Enjoy gaming like never before with 3G
Gamers play online challenge in 2 min games (race, football)
Logistics: XBOX, Router, 3G dongle
Winner gets 3G data-pack
Tri-nation food extravaganza(Food stall)
Food brands
Sl Country Item Name Provide By1 India Chicken Tikka Kabab Dhaba2 India Chiken Reshmi Kabab (3 person) Dhaba3 India Plan Naan Dhaba4 India Butter Naan Dhaba5 India Chicken Roll Dhaba6 India Dhai Phuchka Dhaba7 India Papri Chat Dhaba8 India Pani Puri Dhaba9 India Chatpati Dhaba
10 India Dhai bara Dhaba11 Pakistan Pasarda Kabab (3 Person) Chap shamlao12 Pakistan Acher Gosht ( 3 person) Chap shamlao13 Pakistan Shahi Kofta (2 person) Chap shamlao14 Pakistan Beef Boti Kabab ( 3 person) Chap shamlao15 Pakistan Beef Roll Chap shamlao16 Pakistan Garlie Naan Chap shamlao17 Pakistan T Roti Chap shamlao18 Bangladesh Chicken Chamocha Rosh
19 Bangladesh Singara Rosh
20 Bangladesh Ponir Nimki Rosh
21 Bangladesh Chicken Sandwich Rosh
22 Bangladesh Chicken Roll Rosh
23 Bangladesh Chicken patice Rosh
24 Bangladesh Chicken Burger Rosh
25 Bangladesh Cake Rosh
26 Bangladesh chira bhaza Rosh
27 Bangladesh Chanachur bhaza Rosh
27 Bangladesh Badam bhaza Rosh
27 Bangladesh Dal bhaza Rosh
27 Bangladesh Sweets item Rosh
27 Bangladesh gilapi (100gm) Rosh
28 Bangladesh Pati Shapta Sumon Cataring
29 Bangladesh bhapa Sumon Cataring
30 Bangladesh Chetai Sumon Cataring
31 Bangladesh Coffee Coffee Milon
32 Bangladesh beverage Pepsi
Customer care booth on ground
Maghrib prayer break from
5:11 PM – 5:30 PM
The night starts with a countdown
Dazzling laser show starts from all corners of the venue
With countdown comes to an end all fire flames go in full blaze sequentially
All lights on the center of the stage
Appears on stage MIR as the host for the night
MIR speaks Bengali, Hindi and Urdu He will prepare his script based on 3G spirit
1st performance of the night
&
Guitar starts to arrive from the top of the stage on a rig
With cold pyro the guitar arrives on the stage
LRB perform on the stage for 45 mins
Songs
Shei tumi
Ak akasher tara
Chole bodle jai
Ghumonto shore
Hashte dekho
Madhobi
Rupali guitar
Mon chaile mon pabe
Akon onek raaat
All venue lights go off
Starts the 3D projection mapping
The story
Value of star
Cholo bohudur – The
spirit
3G - The new frontier
“Star” segment:a) Dine like a starb) Happy Fridayc) Loan offerd) Exclusive smartphone offer
Go Beyond segment: Powerful visuals of Go Beyond campaign
3G segment: Contents for this segment are
a) Video callingb) Mobile TVc) Faster internet d) Internet gaming
Segment: Value for STAR
Story: Most valued subscribers are Star SubscribersAnimation: Big STAR appears on one corner of the stage Sound: Techno effect
Segment: Value for STAR
Story: What does the Star mean?Animation: The star is cut as per the shapeSound: Wielding sound
Segment: Value for STAR
Story: What does the star mean?Animation: The big star falls over on the screen Sound: Cracking fall sound
Segment: Value for STAR
Story: Star program means a bag full of surprises
Animation: Infinite number of little packets pop up from the back of the star
Sound: Sound effect of things moving at fast speed
Content: Various lucrative star offers
Segment: Value of Star
Story: Star program offer all these surprises
Animation: All gift packets travels from one screen to another and join together
Sound: Sound of particles joining
Segment: Go Beyond – The spirit
Story: It’s the spirit of moving forward
Animation: A beam of light will travel from one screen to another
Sound: Motion of light
Segment: Go Beyond – The spirit
Story: It’s the spirit of moving forward
Animation: Powerful visuals will be projected all over
Sound: Theme track of Go Beyond with improvisation
Segment: 3G – The new frontier
Story: It’s the era of 3G
Animation: All particles start to crumble and fall. One element moves forward with a lightening speed.
Sound: Lightening speed
Comes out of the stage with a hydraulic
CMO rises up and gives a speech on this occasion
A beam laser show goes all over the venue
With LED split comes on the stage…
Atif and his team will perform on the stage for 1:15 hrsTotal no. of people to fly: 13 (11 from Pakistan + 2 from
India)
· Doorie – Doorie· Tu Jaane Na – Ajab Prem Ki Ghazab Kahani
· Bakhuda Tumhi Ho – Kismat Konnection· Tere Liye – Prince
· Tera Hone Laga Hoon – Ajab Prem Ki Ghazab Kahani· Kuch Is Tarah – Doorie
· Meri Kahani – Meri Kahani· Aadat – Kalyug
· Rabba Sacheya – Meri Kahani· Hum Kis Gali – Doorie· Kinara – Meri Kahani
· Aa Bhi Jaa Sanam – Prince· Pehli Nazar Mein – Race· O Mere Khuda – Prince
· Mahi Ve – Doorie· Tere Bin – Bas Ek Pal· Woh Lamhe – Zeher
· Chor Gayai – Meri Kahani· Humrahi – Meri Kahani
Stage plot for Atif Aslam
MIR comes on the stage and gives a standup performance
After his performance with beam laser takes the venue
Comes out of the stage with a hydraulic…
Sunidhi Chauhan
Sunidhi and his team will perform on the stage for 1:15 hrsTotal no. of people to fly: 16 (All from India)
Sheila Ki Jawani from Tees Maar Khan Sunidhi Chauhan Bin Tere from I Hate Luv... Shafqat Amanat Ali Sajde from Khatta Meetha KK Kajra Kajra Kajraare from Kajraare Sunidhi Chauhan Udi from Guzaarish Shail Hada Aapka Kya Hoga... from Housefull Mika Singh Surili Akiyon Wale... from Veer Sunidhi Chauhan Bin Tere (Remix) from I Hate Luv... Dj Kiran Te Amo from Dum Maaro Dum Sunidhi Chauhan Aa Zara from Murder 2 Sunidhi Chauhan Dhoop Ke Makaan from Break Ke Baad Caralisa Monteiro Chor Bazari from Love Aaj Kal Sunidhi Chauhan Desi Girl from Dostana Sunidhi Chauhan Yahi Hota Pyaar from Namastey London Sunidhi Chauhan Shut Up & Bounce from Dostana Sunidhi Chauhan I Don't Know... from Housefull Shabbir Kumar Gela Gela from Aitraaz Sunidhi Chauhan Kajra Kajra... from Kajraare Discreet Parda from Once Upon A... Sunidhi Chauhan Thoda Thoda Pyar from Love Aaj Kal Sunidhi Chauhan
Stage plot for Sunidhi Chauhan
Shreya Ghoshal (Option 2)Total no. of people to fly: 16 (All from India)
*She doesn’t share the stage with anyone
Vote of thank closes the night
Program flow
Time Duration Activity
3:00 PM 1:00 Guest arrival
4:00 PM 0:00 Gate opens
4:00 PM 2:00 On-ground engagement + warm up DJ
6:00 PM 0:20 Maghrib prayer
6:20 PM 0:03 Opening countdown and laser show
6:23 PM 0:05 MC welcomes everyone
6:28 PM 0:45 LRB performance
7:13 PM 0:06 Projection mapping
7:19 PM 0:05 CMO speech
7:24 PM 0:02 Atif Aslam entry
7:26 PM 1:15 Atif Aslam performance
8:41 PM 0:05 Mir's stand up performance
8:46 PM 0:02 Sunidhi Chauhan entry
8:48 PM 1:15 Sunidhi Chauhan performance
10:03 PM 0:05 Vote of thanks
10:08 PM Departure
Ideas to augment the experience
Token gift for everyone at the gate
3G branded radium wrist band
Grand stage with techno tone
180 ft X 40 ft
Projection screens on both sides
LED Screen at the center (28 ft X 12 ft)
Double ramp for performers to get closer
80ft wide space for VVIP
DMX LED stripes
Whole stage projection mapping
Laser technology from India
Dazzling performance by Laser girl
From India
The logistics
Equipment type Archway
Hand held metal detector Walkie Talkie Mega phone Traffic jacket Traffic stick Umbrella
Security and checking
DEPLOYMENT DETAILGate
Stage
Fencing
Greenroom
Parking
Patrol
Considering the sensitivity, situation and timing of the events, necessary safety measures will be taken from other law enforcement agencies as well (RAB and Police sweeping the open venue before the show)
Light requirement
Sl. No Product Name Quantity1 Moving Head Spot-1500 Watt 10Pcs
2 Moving Head Beam-1500 Watt 8Pcs
3 Dabble Head Led Wash 3 Watt (RGBW) 12Pcs
4 Dabble Head Led Wash 3 Watt (White) 10 Pcs
5 LED Parcan 3 watt (RGBW) 40 Pcs
6 LED Parcan 3 watt (white) 30 Pcs
7 Haze Machine 1700 watt 04 Pcs
8 Follow Spot-4000 Watt 01 Pcs
9 Sky-tracker 04 pcs
10 Avolite Pearl 2010 console 02 Pcs
11 Power Box 03 Pcs
12 Light Power Cable 150 Pcs
13 Main power cable 16 RM+35RM+120RM 04 Pcs
Sound requirement
DESCRIPTION QNTY
MIXING CONSOLE:YAMAHA DIGITAL CONSOLE 1M7CL 48 channelAs required by International PerformersLINE ARRAY SPEAKER:FULL RANGE 12REAL High powered Line Array HAND CRAFTED IN ITALY/BULGARIA LINE ARRAY SUB:REAL 2 x18 SUBWOOFER 8MADE IN ITALY FULL RANGE CABINETS:JBL SRX 725 8MADE IN USABASS BINS:JBL SRX 728 4MADE IN USAWEDGE MONITOR:REAL 115 10for CLEAN MONITOR SOUNDSIDE FILLS:DAS SUB 2JBL SRX 725 2for LOCAL ROCK BANDSDRUM FILL:JBL SRX 725 2MADE IN USAPOWER AMP :CROWN, QSC, CREST, REAL 26MICROPHONES/DI:DRUM MIC, SM 58, BETA 58 20SENNHEIZER WIRELESS 2DBX DIRECT BOX 10DIGITAL SPEAKER MANAGEMANT:ASHLY PROTEA 324 CL 3MADE IN USAAUDIO LINK:PEAVEY 36/12 + (150’) 1PEAVEY 36/12 + (100’) 1CANNERE 16/4 1STAGE GEARS AS PER INT. ARTIST:MARSHAAL LEAD AMP 2FENDER BASSMAN 1200/ HARTKE BASS AMP 2DRUM KIT – YAMAHA 1POWER CABLE:400' 16 RM CABLE 2
Sound Engineering
Stage, Venue Setup and
Light
Generator: Dimension
Execution Partners
Projection mapping partner
• Venue Takeover: Minimum 3 days prior to the event
• Power Supply: The Whole event will be managed by 600 KV Generator
• Cleaning and Washrooms: Separate washrooms for Male and Female with continuous supervision of cleaning agent • 10 mobile washrooms will be placed outside the venue
15 Shuttle buses will be available for
everyone’s departure
Fire service backup will be available at the
ground
Ambulance service will be ready all the
time for any emergency
Crowd Management
Expected Crowd: 15,000
2 Layered Covered Bamboo Fencing
BP’s and security agency inside the venue along with armed police will walk in the venue among the crowd
Venue Secured by:PoliceRABElite Force
Medical Support:2-3 Health ProfessionalsVolunteers
Regular entrance
20 AEML Officials marked in red
Team of 4 promoters and 2 security at the gates
Team of 2 promoters and 1 security at the 3 re-entry gates
Designated personnel at food booths
Double digit promoters and security at the bamboo layers
Performers will be escorted from the gate towards the green room
Vigilant promoters and security will roam around the field to avoid problem
Designated personnel at reg. booths
AEML
AEML
AEML
Food zone
3G Booth
3G Booth3G
Booth
3G Booth
Manpower Allocation
Activities Details Pre Event Post Events
Foreign Artist management
Transport (Arrival+Movement+Deperture)
3
1
1Accomodation 1
Foreign Artist transport
Food & Green room management 2
Foreign Artist management
Transport (Arrival+Movement+Deperture)
3
1
1Accomodation 1
Foreign Artist transport 1
Food & Green room management 2
National Artist Management(LRB) Food & Green room management 4
Food Management
Food Stall management 2 8
Food of performer 1
Food of VIP Guest 2
Food of AEML & BP 2
Water dispenser place & refill for audience 2
Transport Management6 Bus for audience transport 2 2
AEML Team transport
Panel ManagementPanel set up 1 2
Panel control 2
Profiling
Stage (Light+Sound) 2 2
Green room 1
Fancing 1
Gate 1
Indoor & Outdoor branding 1
Project CoordinationManpower Distribution (ISS,BP)
ISS 2
Brand promoter 4
Logistics of BP (Costume+ID) 1 1
VIP Sitting arrangement Sofa+Chair+Mat 1 15
All Permission Police, RAB, Army,NSI 3 1
Gate Management
VIP Gate 2
Regular gate-1 3
Regular gate-2
Regular gate-3
Regular gate-4 4
Regular gate-5 4
Re-entry gate-1 3
Re-entry gate-2 3
Performer gate 3
VIP sitting area
Power managementGenerator 1 2
Electricity 1 1
management Flash Mob activities 10
Total 24 94 2
Pre-event: 24 peopleEvent day: 94 people
BP outfit
Map for car parking Capacity: 200
Car stickers for special guests
The process
Foreign Artist Permission Process and Timeline
Letter to Ministry of
Culture
MOC will forward it to Ministry of Home and NBR
MOH will forward to NSI
and SB
Final clearance from NSI and SB
Artist payment and Bangladesh Bank Clearance
1 Month
15 Days
Visa processing
• After getting final approval from ministry and Bangladesh bank, we need to send the official agreement to the artist• Then the artists submit the official papers
and their passport to the visa office• The artists can fly after they get their visa
Overseas Artist management
Airport reception
Local transport as per their requirement air conditioned luxury cars/ SUVs
Hassle free check in at Hotel Radisson
Local SIM connection for their communication
See off at airport• All Indian artists will fly from Mumbai• Most Pakistani artists will fly from
Lahore/Karachi • Few will fly from Islamabad
• Travel partner: Explore Travel Solutions Ltd.
Contingency Plan
• Rain/Bad Weather: Tarpaulin cover to be on the safe side (The costing required is not included in the budget)
• Artist Sickness/ Absence: All artists will be instructed to notify at least 72 hours if they cannot perform
• Venue Change: In every location, we will keep a backup venue. If preferred venue is cancelled, the backup venue will be prepared with consultation with Star team
• Date Change: Despite of the possible volatile political situation, Friday’s are always safe option. Even if the dates need to be changed, we will keep a tentative booking on the next day
Contingency Plan
• All artist contracts should be made upon the consent of Grameenphone
• All payments would be made under Grameenphone’s supervision
• All venue making and dismantling would be made under Grameenphone safety law
• All kinds of preparation regarding fire and health safety would be kept
• In case, artists face any last moment problem with Visa, we will use our top management link and Ministry of Foreign Affairs link
Once the agency is finalized, confirmations and negotiations will be done with all the artists and
third party organizations. Based on the agreement a contingency plan will be developed then which will be more effective and efficient.
Project Team
Farooque AhmedGeneral Manager
Responsibilities: All local and international artist contact and management
Mohammad SayeemSenior Operation Manager
Project Head with Strategic Guidance, Budget Custodian and
Emergency Situation Handling
Shoaeb HarunSr. Account Executive
Responsibilities: Client Point of Contact, Creative, Event Supervision and Planning
Rashed Khan MironSr. Operations ExecutiveResponsibilities: Event
Supervision and Artist Liaison
Khairul BasherHead of Client Service
Planning and Emergency Situation Handling Tahsin Saeed
Executive Director Project lead and overall supervision
Journey with STAR platform
Tri-Nation Mega Festival
Regional musical event
Initiatives with International artists
Memorable journey with Grameenphone
Thank you