govt-strategies-online-engagement-vanderlan

Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)

Jeremy VanderlanLead Web DeveloperAIDS.gov

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MOBILE WEB SITE

Jeremy VanderlanLead Web Developer, AIDS.gov

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Mobile Growth Rate

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Content Creation Approach

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I’m bored.

I’m microtasking.

I’m local.

I’m social.

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I’m bored. Distract me!

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I’m microtasking. Answer my question.

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I’m local. Where am I? What’s here?

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I’m social. Check this out!

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Tiers of Adoption

SMS Lowest common denominator Universal adoption

Mobile Web Nearly universal

Native Applications Targeted experience Platform specific (Android, iOS, Windows,

Blackberry, etc...)

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What to Build?

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Native Application

Advantages Utilize device-specific features Better overall user experience Revenue Generation

Cons Must develop for multiple platforms Device Market Share (Q4 - 2010)

iPhone - 6.75% Android - 7.75% Blackberry - 8.53%

Cost - Avg. $30,000 to build per platform

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Mobile Website

Pros It’s the web - REACH Cross-platform Cost is generally less than native app

development Cons

Lacks functionality/feel of native app People tend to prefer a good native app

over a mobile website, if both are available

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ROI

Assuming the same cost to develop

Source - Mashable - Aaron Maxwell

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AIDS.gov Mobile Site

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www.aids.gov

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m.aids.gov/touch

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m.aids.gov/feature

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AIDS.gov Mobile Locator

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QR Codes

AIDS.gov LocatorAIDS.gov Mobile Site

Further Reading…

Luke Wroblewski

http://www.lukew.com/

Twitter: @lukew

Josh ClarkTapworthy - http://oreilly.com/catalog/0636920001133Twitter: @globalmoxie