government blogging - best practices & tips for success

…

Mike Koohja - What?

My name is…

MIKE KUJAWSKI

What`s my niche?

Marketing and Social Media strategy development & training

for the Public and Non-Profit Sectors

THIS IS

MY BLOG

www.mikekujawski.ca

Best Practices & Tips for Success

Watch this video here: http://tinyurl.com/7bvejm

“An easily updateableweb site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order

and are available via RSS”

“The Blogosphere is the collective community of all blogs[…]commonly used by the media as a gauge of public opinion on various issues.”

Quick Poll

There are over

200 million blogs…

700,000 recent results

for the tag “government”

7.4 million new blogs were created in

the last 120 days…

There are over

1.6 millionnew blogs posts every 24

hours…

Blogs are represented in

top-10web site lists across all key

categories…

80%of bloggers have been

blogging less than 4

years…

78% of bloggers fully manage

their blog alone…

80,000blogs have a Technorati

Authority score of 50+…

37%of bloggers have been

quoted in traditional

media based on a blog

post

Half of all bloggers have

>1000 unique visitors

each month…

Half of all bloggers

spend more than

5 hours per week on their blog…

Are you ready for blogging?

Play the

Devil’sAdvocate

first…

Short Answer: Better organic listings on Google = more visibility

Short Answer: Authenticity. Transparency. Immediacy

Short Answer: Because the “people’s conversation” in aggregate trumps traditional media

Short Answer: Use free “influence” gauging tools like PostRANK and Technorati Authority Score

Short Answer: Ask yourself the following questions…

1: Can you regularly update a blog (several times a week)?2: Do you have a good writer(s) to feed the blog?3: Do you have something to say other than just sending links?4: Can you provide information of value to your readers?5: Do you read other blogs relevant to your topic?6: Is your organization willing to be open and authentic?7: Are you ready for negative criticism?8: Have you written blogging guidelines for your organization?9: Do you have performance metrics in place?10: Are you ready to commit lots of time?

Many more

up-to-date

examplescan be found on…

My Our Government 2.0 Wikihttp://government20bestpractices.pbwiki.com

•Print Measurement Bureau (Statistics)•Interactive Advertising Bureau (Statistics)•Technorati.com (Statistics)•InternetWorldStats.com (Statistics)•Alexa.com (Statistics)•Statistics Canada (Statistics)•ComScore.com (Statistics)•iStockPhoto.com (All non-personal photos and images)•Brian Solis (Social media tools diagram)•Mitch Joel (Concept of ending with a Google slide)•Marta Z. Kagan (Simplicity of presenting stats)•Garr Reynolds (Presentation style)•Jeff Braybrook (Policy information) •Debbie Weil (Blogging Guidelines)