government blogging - best practices & tips for success
Post on 18-Oct-2014
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DESCRIPTION
This is a quick presentation I did for the Canada School of Public Service on the latest examples of effective government blogs in Canada and around the world.TRANSCRIPT
…
Mike Koohja - What?
My name is…
MIKE KUJAWSKI
What`s my niche?
Marketing and Social Media strategy development & training
for the Public and Non-Profit Sectors
THIS IS
Best Practices & Tips for Success
Watch this video here: http://tinyurl.com/7bvejm
“An easily updateableweb site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order
and are available via RSS”
“The Blogosphere is the collective community of all blogs[…]commonly used by the media as a gauge of public opinion on various issues.”
Quick Poll
There are over
200 million blogs…
700,000 recent results
for the tag “government”
7.4 million new blogs were created in
the last 120 days…
There are over
1.6 millionnew blogs posts every 24
hours…
Blogs are represented in
top-10web site lists across all key
categories…
80%of bloggers have been
blogging less than 4
years…
78% of bloggers fully manage
their blog alone…
80,000blogs have a Technorati
Authority score of 50+…
37%of bloggers have been
quoted in traditional
media based on a blog
post
Half of all bloggers have
>1000 unique visitors
each month…
Half of all bloggers
spend more than
5 hours per week on their blog…
Are you ready for blogging?
Play the
Devil’sAdvocate
first…
Short Answer: Better organic listings on Google = more visibility
Short Answer: Authenticity. Transparency. Immediacy
Short Answer: Because the “people’s conversation” in aggregate trumps traditional media
Short Answer: Use free “influence” gauging tools like PostRANK and Technorati Authority Score
Short Answer: Ask yourself the following questions…
1: Can you regularly update a blog (several times a week)?2: Do you have a good writer(s) to feed the blog?3: Do you have something to say other than just sending links?4: Can you provide information of value to your readers?5: Do you read other blogs relevant to your topic?6: Is your organization willing to be open and authentic?7: Are you ready for negative criticism?8: Have you written blogging guidelines for your organization?9: Do you have performance metrics in place?10: Are you ready to commit lots of time?
Many more
up-to-date
examplescan be found on…
My Our Government 2.0 Wikihttp://government20bestpractices.pbwiki.com
•Print Measurement Bureau (Statistics)•Interactive Advertising Bureau (Statistics)•Technorati.com (Statistics)•InternetWorldStats.com (Statistics)•Alexa.com (Statistics)•Statistics Canada (Statistics)•ComScore.com (Statistics)•iStockPhoto.com (All non-personal photos and images)•Brian Solis (Social media tools diagram)•Mitch Joel (Concept of ending with a Google slide)•Marta Z. Kagan (Simplicity of presenting stats)•Garr Reynolds (Presentation style)•Jeff Braybrook (Policy information) •Debbie Weil (Blogging Guidelines)