google tools for seo

Benj ArriolaInternet Marketing Inc.

Google Tools

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO

Why Use SEO Tools?

Research

Web AnalyticsProduction

How do we use SEO Tools?

UI API

Remember these when looking at the tools

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO Research

Web AnalyticsProduction

UI API

Improved Efficiency Increase Productivity / Less Resource More Profits

Google Tools for Research: KeywordsGoogle Adwords Keyword ToolGoogle Traffic EstimatorDiscontinued Tools:

Google Web Based Keyword Research ToolGoogle Keyword Wonder Wheel

Popular usage:Obtaining Search Volume

Popular usage:Obtaining Search Volume

Google Tools for Research: KeywordsGoogle Adwords Keyword ToolGoogle Traffic EstimatorDiscontinued Tools:

Google Web Based Keyword Research ToolGoogle Keyword Wonder Wheel

Real value in many tools is how you use it.Some ideas:

Keyword Silos/CategoriesCommon Long Tail PatternsKeyword Ideas

Related WordsSynonymsCompetitorSupplementary

Google Tools for Research: KeywordsGoogle Adwords Keyword Tool

UI: https://adwords.google.com/select/KeywordToolExternalAPI: http://code.google.com/apis/adwords/

Google Adwords Traffic EstimatorUI: https://adwords.google.com/select/TrafficEstimatorSandbox API: http://code.google.com/apis/adwords/

Google Web SearchAPI: SOAP http://code.google.com/apis/soapsearch/API: AJAX http://code.google.com/apis/websearch/API: REST: JSON, Atom http://code.google.com/apis/customsearch/CURL: http://www.google.com/

AKA ScrapingChallenges: CAPTCHA, Banned IP

Google Tools for Research: KeywordsGoogle TrendsGoogle Hot SearchesGoogle InsightsGoogle ZeitgeistGoogle Correlate

Popular usage:Comparing Search Volumes

Popular usage:Comparing Search Volumes

Google Tools for Research: KeywordsGoogle TrendsGoogle Hot SearchesGoogle InsightsGoogle ZeitgeistGoogle Correlate

Real value in many tools is how you use it.Some ideas:

Deciding on the main keyword to targetLooking for seasonal trends to prepare for the futureKeyword Ideas Using Correlate

Related WordsSynonymsCompetitorSupplementary

Real value in many tools is how you use it.Some ideas:

Deciding on the main keyword to targetLooking for seasonal trends to prepare for the futureKeyword Ideas Using Correlate

Related WordsSynonymsCompetitorSupplementary

Google Tools for Research: KeywordsGoogle TrendsGoogle Hot SearchesGoogle InsightsGoogle ZeitgeistGoogle Correlate

Google Tools for Research: KeywordsGoogle Trends

UI: http://www.google.com/trends/API: https://github.com/suryasev/unofficial-google-trends-api

Google Hot SearchesUI: http://www.google.com/trends/hottrends

Google CorrelateUI: http://www.google.com/trends/correlate

Google InsightsUI: http://www.google.com/insights/search/

Google ZeitgeistUI: http://www.google.com/intl/en/press/zeitgeist/

Google Tools for Research: News & BlogsNews

UI: http://news.google.com/API: http://code.google.com/apis/newssearch/

Ideas: sort by date or sort by relevance

BlogsearchUI: http://www.google.com/blogsearchAPI: http://code.google.com/apis/blogsearch/

Ideas: sort by date or sort by relevance

Google Tools for Research: NewsfeedsiGooglePopular usage:

Install a bunch of useless gadgets.

Real value in many tools is how you use it.Some ideas:

A single page of all RSS feeds from sites related to my industry.

http://www.google.com/ig

Google Tools for Research: PartnersGooglePopular usage:

Search for whatever you are looking for.

Real value in many tools is how you use it.Some ideas:

Use search commands like inurl: and site: to find websites under specific domain extensions.Popular blog platforms, forum platforms and other platforms where UGC is accepted. Ex: powered by wordpress, powered by vbulletin, etc.Related industry or supplemental product or service.Niche directories/portals

Google Tools for Research: CompetitorsGooglePopular usage:

Search for whatever you are looking for.

Real value in many tools is how you use it.Some ideas:

Find competitors to know what you are against. Use search commands like intitle:, inurl:, phrase search.Do SEO Shadowing after discovering your competition.

Google Tools for Research: CompetitorsDoubleClick Ad PlannerPopular usage:

Gathering Demographic Data

Google Tools for Research: CompetitorsDoubleClick Ad Planner

UI: https://www.google.com/adplanner/API: http://advertisersapi.doubleclick.net/

Google Tools for Analysis: Analytics & Diagnostics

Popular Usage:View of Traffic, Bounce Rate, Time on Site, Page Views.

Google Analytics

Popular Usage:View of Traffic, Bounce Rate, Time on Site, Page Views.

Google Tools for Analysis: Analytics & Diagnostics

Google Analytics Real value in many tools is how you use it.Some ideas:

Correlation between traffic and ranking.Segmentation of data.Time on site and bounce rate may be deceiving.Long Tail AnalysisLink up Google Webmaster ToolsUse the new attribution analytics functions.Goal Tracking, Conversion TrackingVirtual Page ViewsCustom Variables

Google Tools for Analysis: Analytics & Diagnostics

Popular Usage:Submission of XML Sitemaps

Google AnalyticsGoogle Webmaster Tools

Popular Usage:Submission of XML Sitemaps

Google Tools for Analysis: Analytics & Diagnostics

Google AnalyticsGoogle Webmaster Tools

Real value in many tools is how you use it.Some ideas:

Link up to Google AnalyticsCheck crawl errors often.Control SitelinksSet URL parameters if needed.Save Top Queries monthly.Duplicate Content Title Tags. (HTML suggestions)Organic CTR.

Google Tools for Analysis: Analytics & Diagnostics

Google AnalyticsGoogle Webmaster ToolsGoogle Website Optimizer

Popular Usage:Multivariate Testing

Real value in many tools is how you use it.Some ideas:

Test a few variables at a time.Make sure you have enough data to draw conclusionsUse high traffic pagesCheck if your data us statistically significant. (Chi-Squared Test, x2 test)

Google Tools for Analysis: Analysis & DiagnosticsGoogle Analytics

UI: http://www.google.com/analytics/API: http://code.google.com/apis/analytics/

Google Webmaster ToolsUI: https://www.google.com/webmasters/tools/ API: http://code.google.com/apis/webmastertools/

Google Website OptimizerSignup: http://www.google.com/websiteoptimizer API: http://code.google.com/apis/analytics/docs/gwo/

Google Trifectahttp://www.youtube.com/watch?v=9yKjrdcC8wA

Google Voicehttps://www.google.com/voice/http://code.google.com/p/pygooglevoice/http://code.google.com/p/google-voice-java/

Google Tools for Production: Design/DevelopmentGoogle Web Font

UI: http://www.google.com/webfontsAPI: http://code.google.com/apis/webfonts/

Google Swiffybeta

UI: http://www.google.com/doubleclick/studio/swiffy/

Google Browser SizeUI: http://browsersize.googlelabs.com/

Google Page SpeedInfo: http://code.google.com/speed/page-speed/Browser Ext: http://code.google.com/speed/page-speed/download.html

Google Java Developer ToolsDownload: http://code.google.com/javadevtools/

Google Web ToolkitDownload: http://code.google.com/webtoolkit/overview.html

Google Custom Search Engine (CSE)UI: http://www.google.com/cse/API: http://code.google.com/apis/customsearch/

Google Tools for Production: ORMGoogle Alertsbeta

IU: http://www.google.com/alerts

Google Tools for Production: Social MediaYouTube

http://www.youtube.com/

Bloggerhttp://www.blogger.com/

Picasahttp://picasaweb.google.com/

Google Groupshttp://groups.google.com

Google+/Orkuthttps://plus.google.com/http://www.orkut.com/

+1http://www.google.com/+1/button/

Google Tools for Production: eCommerceGoogle Product Search

(Was called Google Shopping, Google Base, Froogle)http://www.google.com/prdhp

Google Merchanthttp://www.google.com/merchants/

Google Checkouthttps://checkout.google.com/

Google Rich Snippetshttp://schema.org (Reviews, Ratings, Products, Offers, Business, Places, Video, Images)http://www.google.com/webmasters/tools/richsnippets

Google Tools for Production: GeotargetingGoogle Places

(Was called Google Local Business Center, Google Maps)http://www.google.com/local/add/businessCenter

Google Rich Snippetshttp://schema.org (Business, Places)http://www.google.com/webmasters/tools/richsnippets

Individual Country Google VersionsGoogle Translate

http://translate.google.com/

Integration between tools

Faster Reports

Visualization

Scalable

Process

Q: Why Use APIs? A: Efficiency

The API ChallengeAPI

Needs more resources:Programmers/DevelopersStrategist/AnalystTakes Time to Develop

Creates your own intellectual property.Increases the value of your services.Improves productivity.

UI

Does not need much resources.Can work on a project right away.Individual projects may be more time consuming since not all tools are integrated.Good knowledge of Excel, databases and business intelligence tools can help speed up the process.There are many 3rd party tools that connect to the APIs already that are not that expensive, so there is no need to make your own.

Summary

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO

Research

Web Analytics

Production

UI API

Improved Efficiency Increase Productivity / Less Resource More Profits

Summary

How you makeit work for SEO

Not for SEO

Partially for SEO

Made for SEO

Research

Web Analytics

Production

UI API

Improved Efficiency Increase Productivity / Less Resource More Profits

Questions?

Thank you.