google tag manager

Created By: Priyanka Varma

Google Tag Manager

Definition

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Google tag manager is a tool which easily and quickly add and update website tags for Google Adwords, Google Analytics without editing in code.

By: Priyanka Varma

Advantage Of Google Tag Manager

• User Permission• Provide debugging• Speed• Works Smoothly across devices• Make future upgrades simpler• Very Flexible• In Built Tags

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Why are container tags needed?

• Free & easy• Manageable for Tracking Process• Cost effective• Enduring your website• Usability• Easy testing• Rule driven

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Features

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• Tag Technology• Usability• Accounts & User Roles • Tag Firing Rules • Supported Tags

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Elements of GTM

• Macros• Tag • Rules

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Macros

• Macros types for Web

• Macros for Event tracking

• Macros types for Mobile

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Macros types for Web

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• 1st party cookie • DOM Element • HTTP Referrer • JavaScript Variable • Lookup Table • Random number • URL

• Auto-Event Variable • Constant String• Container Version Number • Custom JavaScript • Data Layer Variable• Debug Mode

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Macros for Event Tracking

• Element• Element Classes• Element Id• Element Target• Element Url

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Macros types for Mobile

• Application Name • Operating System Version • Platform • Random Number • Screen Resolution • SDK Version

• Value Collection • Application Version • Constant String • Device Name • Function Call • Language

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TagsGoogle Tag Manager explicitly supports the following tag types, with templates that minimize the possibility of errors in your tags.

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• Ad Words Conversion Tracking• Ad Words Dynamic Remarketing• Double-click Floodlight Counter

Tags• Double-click Floodlight Sales Tags• Google Analytics

• Google Analytics (Universal Analytics)

• GDN Remarketing• Certified Vendor Tags• Custom Tag Types• Event Listeners

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Rules

• Firing/Blocking Rules for Tags• Enabling/Disabling Rules for Macros• Event Based Rules (Web Containers)

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Google Tag Manager for Web

• Google tag manager works via container snippets which place in all your website pages.

• Set multiple GTM account from your Google account.

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How To Setup For Web

• Create Google tag manager account• Create container for your app in account• Select “WebPages” where to use container• Add the container snippets each pages of website

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Google Tag Manager for Mobile Apps

• Google tag manager is useful to configure the value which we want to change in future. Or that can change conditionally.

• Manage the rules & check how the values change like - dimension of ads - game setting - user interface ( depend on platform)

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How to setup for mobile apps• Create Google tag manager account• Create container for your app in account• Select “Mobile Apps” where to use container• Download & implement Google tag manger SDK

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How To Setup Account

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Priyanka Varma