google - phase two: from mobile app development to monetization

Google confidential and proprietary 1Google confidential and proprietary

Phase Two: From mobile app development to monetisation

11th June 2013

Jason Bigler

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Mobile has changed the world

1.2BNGlobal smartphone

penetration

3Average connected devices per person

150Times we check our

mobile per day

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Mobile has moved to a second phase

Phase 1 Phase 2

Maximise

UsersMaximise

Revenue

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Mobile is everywhere

Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-apps-dwarfs-mobile-web-2013-3

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Why not enable your apps to deliver revenue?

Cost of development

Revenue potential

Familiar development environment and ease of development

Large install base of devices

0% 10% 20% 30% 40% 50% 60% 70%

43%

30%

31%

54%

30%

39%

51%

63%

IsraelGlobal

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2012 Global Market

2016 Global Market

Ad

vert

isin

gS

ale

s

In-App Advertisin

g

Sponsorships

Virtual Goods, Apps & Content

Physical Goods

Premium

Freemium

Subscription

Direct

Indirect

Search

Display

$2.4B $13.4

B

N/A

$11B

$8B

$35.6B

$36.9B

Understanding how your apps can deliver revenue

Source: Informa, Juniper, Yankee

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Are you connected to the apps ecosystem

AD

VERT

ISER

S

USER

S

DEVELOPERS

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Challenges you face today

DISCOVERY MAKING MONEY USER EXPERIENCE

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Solving the problems

DISCOVERY MAKING MONEY USER EXPERIENCE

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A new AdMob: improved tools

SMARTERAPP PROMOTION

IMPROVED ADMOB MEDIATION

ROBUSTAD FILTERS

LOCAL CURRENCY PAYMENTS

IMPROVEDREPORTING

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