blutrumpet app monetization solutions

7
August 2012

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Blu Trumpet helps developers get their apps heard. We are a monetization and distribution platform for mobile apps. We specialize in CPI (cost per install) advertising; publishers earn higher eCPMs and advertisers get the most out of their marketing dollars. We are headquartered in NYC and Toronto. Contact: [email protected] for more info.

TRANSCRIPT

Page 1: BluTrumpet App Monetization Solutions

August 2012

Page 2: BluTrumpet App Monetization Solutions

2

Mobile Needs are Evolving

• Looking for Interesting Apps• Dislike, Disregard Ads

• Display Ads Intrusive• Users Desensitized

• Opaque• No Clear ROI

• App Discovery• Trusted, Non-Intrusive

• Creative Monetization• Engaging Content

• CPI : Close The Loop• True ROI

Users Publishers Advertisers

Page 3: BluTrumpet App Monetization Solutions

3

AppExplorer: A New Revenue Unit

Monetization technique that’s useful to users

Non-intrusive

Not incentivized, don’t game the system

• Syndicated app

discovery tool

• Provides relevancy

and end-user value

• More value for

everyone

Page 4: BluTrumpet App Monetization Solutions

4

Gallery: Natural UI, Customized UXWatermark Menu Grid

Page 5: BluTrumpet App Monetization Solutions

5

User Engagement: The Goal

Source: MediaMind, July 2011

Click Thru Rates (CTR)

0.37% 0.14% 0.09% 0.07% 15.0%

Page 6: BluTrumpet App Monetization Solutions

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Resources

• Incubated at Hatch Labs – JV between IAC and Xtreme Labs

• Based in NYC and Toronto• Leveraged IAC group of companies– Product based on needs of real

companies– Access to high quality publishers

Page 7: BluTrumpet App Monetization Solutions

Nina Sodhi, CEO

[email protected]