google india
Post on 02-Dec-2014
317 Views
Preview:
DESCRIPTION
A new strategy for GI
TRANSCRIPT
SIMCatalyst 2012
CLIENT:
Google India
CORE VALUE
To organize the world’s information
and make it universally accessible and useful
OBJECTIVE OF ADVERTISING
Increase the advertisers’ base in India
Encourage SMEs to get their businesses online
TARGET AUDIENCE
• SEC A,B,C• 20+• BUSINESSMEN• SMEs
BRAND POSITIONIN
G
Positioning • Your window to the world
• Your window to the world markets
• Your window to maximize profit
COMMUNICATION
STRATEGY
• Not much awareness about internet advertising
• Internet advertising is not worth investing
Consumer Insights
Key Creative Message
“Your Window To The World”
CREATIVE EXECUTION
MEDIA PLAN
THANK YOU
top related