google+, google glass, and google now: rob garner at pubcon las vegas 2013

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Google+, Google Glass, and Google NowRob Garner, Chief Strategy Officer, Advice Interactive Group

October 22, 2013

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Introduction

• Longtime member of WebmasterWorld, and speaker at Pubcon

• VP of SEMPO International• Founder and past president of the Dallas/Ft

Worth Search Engine Marketing Association• Chief Strategy Officer at Advice Interactive• Working in online marketing for 18 years• Focus on digital marketing strategy, paid

media, SEO, social, content, web development strategy

• Previously worked for Omnicom, iTraffic, Agency.com, iCrossing, Hearst

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SEARCH & SOCIAL– The Definitive Guide to Real-Time Content Marketing

• Covers interdependent search and social concepts

• Social signals on search• Interview with Brett Tabke

and many others• 406 pages• Stop by the Advice

Interactive / Local Site Submit booth to get one of 75 free copies

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Today

01 About Advice Interactive Group02 Google+03 Google Glass04 Google Now

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01 About Advice Interactive Group

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No idea what content you plan to showcase here…

FOUNDED IN 2009

HEADQUARTERED IN DALLAS

INDEPENDENT

2012 & 2013 INC 500 FASTEST GROWING COMPANIES LIST

ABOUT ADVICE INTERACTIVE

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STRATEGY, SEO, SOCIAL, WEB DEV, SOCIAL, PAID MEDIA, CONTENT

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02 Google+

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Google+ is the “Social Spine” of Google User Experience

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G+ integrating heavily in Google New and Real-time placements

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G+ Integrating Heavily in Google New and Real-Time Placements

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G+ Embedded a Post

Use your own high traffic sites to increase engagement on your G+ account

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G+ Using Your Face in Ads

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Some G+ Users are Protesting

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Are +1’s a Factor in Non-Personalized Search or Not?

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Moz – Yes, +1’s a Top Factor

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Source: http://www.stonetemple.com/measuring-google-plus-impact-on-search-rankings/

…but a Recent Stone Temple Test by Eric Enge Says, “No”

Are both of these experts saying, “no” – not sure what the but

is for…

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Source: http://searchenginewatch.com/article/2290337/Matt-Cutts-Google-1s-Dont-Lead-to-Higher-Ranking

Matt Cutts says, “No”

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Not Disputed…. +1s Contribute to Higher Visibility Within Your Google Plus Network

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03 Google Glass

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Google.com/MyGlass

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04 Google Now

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• Google Now is an intelligent layer that coordinates multiple services into contextually useful information

• Shows up as “cards”• It is the intelligence engine for

Google Glass

Google Now and G+

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Samples of Various Google Now Cards

• TV listings• Currency• Public Transit• Nearby Attractions• Place Info• Public Alerts• Stocks• Flight Status

• Hotel Info• Events• Restaurant Reservations• Weather• Breaking News• Appointments• Birthdays

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• Emails should be marked up and formatted properly to be included in Google Now, and Google Glass

• Current schemas supported:– Event information– Flight reservations– Hotel reservations– Restaurant reservations

Source: https://developers.google.com/gmail/actions/google-now

Google Now Email Schemas

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Expect to See Many Different G+ Tie-ins to Glassware…

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Sharing Glass Images in G+ is a Snap

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Also a Cinch in Facebook

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Real-Time Content Marketing

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What Is It Like to Go Everywhere With Glass, and How Do People React?

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• Delight• Curiosity• Fear• Uncertainty• Bewilderment• Overwhelming excitement• Shock• Awe

Common Reactions

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Everyone at my table was

wondering – what is that thing on

your head?

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Oh my god! You just took my picture… with your mind!

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High-Level Impact of Glass

• Google Glass and similar type hardware is the “new screen,” in addition to the iPad, mobile, desktop, etc.

• Marketers will have to optimize for Google Now – meaning context and proximity, among many other new factors

• Get your local house in order• Start determining your company’s

unique value proposition for Glass• Create your app• Glass is bigger than just email and pics

– it represents the coming digitalization of the physical world, with search and social at the core

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THANK YOU

GPLUS.TO/ROBGARNER@ROBGARNER

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