google+, google glass, and google now: rob garner at pubcon las vegas 2013
DESCRIPTION
TRANSCRIPT
1© Advice Interactive Group, 2013. All rights reserved.
Google+, Google Glass, and Google NowRob Garner, Chief Strategy Officer, Advice Interactive Group
October 22, 2013
2© Advice Interactive Group, 2013. All rights reserved. 2
Introduction
• Longtime member of WebmasterWorld, and speaker at Pubcon
• VP of SEMPO International• Founder and past president of the Dallas/Ft
Worth Search Engine Marketing Association• Chief Strategy Officer at Advice Interactive• Working in online marketing for 18 years• Focus on digital marketing strategy, paid
media, SEO, social, content, web development strategy
• Previously worked for Omnicom, iTraffic, Agency.com, iCrossing, Hearst
3© Advice Interactive Group, 2013. All rights reserved. 3
SEARCH & SOCIAL– The Definitive Guide to Real-Time Content Marketing
• Covers interdependent search and social concepts
• Social signals on search• Interview with Brett Tabke
and many others• 406 pages• Stop by the Advice
Interactive / Local Site Submit booth to get one of 75 free copies
4© Advice Interactive Group, 2013. All rights reserved. 4© Advice Interactive Group, 2013. All rights reserved.
Today
01 About Advice Interactive Group02 Google+03 Google Glass04 Google Now
4
5© Advice Interactive Group, 2013. All rights reserved. 5© Advice Interactive Group, 2013. All rights reserved.
01 About Advice Interactive Group
5
6© Advice Interactive Group, 2013. All rights reserved. 6
No idea what content you plan to showcase here…
FOUNDED IN 2009
HEADQUARTERED IN DALLAS
INDEPENDENT
2012 & 2013 INC 500 FASTEST GROWING COMPANIES LIST
ABOUT ADVICE INTERACTIVE
6© Advice Interactive Group, 2013. All rights reserved.
STRATEGY, SEO, SOCIAL, WEB DEV, SOCIAL, PAID MEDIA, CONTENT
7© Advice Interactive Group, 2013. All rights reserved. 7© Advice Interactive Group, 2013. All rights reserved.
02 Google+
7
8© Advice Interactive Group, 2013. All rights reserved. 8
Google+ is the “Social Spine” of Google User Experience
9© Advice Interactive Group, 2013. All rights reserved. 9© Advice Interactive Group, 2013. All rights reserved.
G+ integrating heavily in Google New and Real-time placements
9
10© Advice Interactive Group, 2013. All rights reserved. 10© Advice Interactive Group, 2013. All rights reserved.
G+ Integrating Heavily in Google New and Real-Time Placements
10
11© Advice Interactive Group, 2013. All rights reserved.
G+ Embedded a Post
Use your own high traffic sites to increase engagement on your G+ account
12© Advice Interactive Group, 2013. All rights reserved.
G+ Using Your Face in Ads
13© Advice Interactive Group, 2013. All rights reserved. 13
Some G+ Users are Protesting
14© Advice Interactive Group, 2013. All rights reserved.
Are +1’s a Factor in Non-Personalized Search or Not?
15© Advice Interactive Group, 2013. All rights reserved.
Moz – Yes, +1’s a Top Factor
16© Advice Interactive Group, 2013. All rights reserved. 16
Source: http://www.stonetemple.com/measuring-google-plus-impact-on-search-rankings/
…but a Recent Stone Temple Test by Eric Enge Says, “No”
Are both of these experts saying, “no” – not sure what the but
is for…
17© Advice Interactive Group, 2013. All rights reserved.
Source: http://searchenginewatch.com/article/2290337/Matt-Cutts-Google-1s-Dont-Lead-to-Higher-Ranking
Matt Cutts says, “No”
18© Advice Interactive Group, 2013. All rights reserved. 18
Not Disputed…. +1s Contribute to Higher Visibility Within Your Google Plus Network
18© Advice Interactive Group, 2013. All rights reserved.
19© Advice Interactive Group, 2013. All rights reserved. 19© Advice Interactive Group, 2013. All rights reserved.
03 Google Glass
19
20© Advice Interactive Group, 2013. All rights reserved.
Google.com/MyGlass
21© Advice Interactive Group, 2013. All rights reserved. 21© Advice Interactive Group, 2013. All rights reserved.
04 Google Now
21
22© Advice Interactive Group, 2013. All rights reserved. 22
• Google Now is an intelligent layer that coordinates multiple services into contextually useful information
• Shows up as “cards”• It is the intelligence engine for
Google Glass
Google Now and G+
23© Advice Interactive Group, 2013. All rights reserved. Source and image: SEL, Danny Sullivan
Samples of Various Google Now Cards
• TV listings• Currency• Public Transit• Nearby Attractions• Place Info• Public Alerts• Stocks• Flight Status
• Hotel Info• Events• Restaurant Reservations• Weather• Breaking News• Appointments• Birthdays
24© Advice Interactive Group, 2013. All rights reserved. 24
• Emails should be marked up and formatted properly to be included in Google Now, and Google Glass
• Current schemas supported:– Event information– Flight reservations– Hotel reservations– Restaurant reservations
Source: https://developers.google.com/gmail/actions/google-now
Google Now Email Schemas
25© Advice Interactive Group, 2013. All rights reserved.
Expect to See Many Different G+ Tie-ins to Glassware…
26© Advice Interactive Group, 2013. All rights reserved.
27© Advice Interactive Group, 2013. All rights reserved.
Sharing Glass Images in G+ is a Snap
28© Advice Interactive Group, 2013. All rights reserved.
Also a Cinch in Facebook
29© Advice Interactive Group, 2013. All rights reserved. 29
Real-Time Content Marketing
30© Advice Interactive Group, 2013. All rights reserved. 30© Advice Interactive Group, 2013. All rights reserved.
What Is It Like to Go Everywhere With Glass, and How Do People React?
31© Advice Interactive Group, 2013. All rights reserved. 31
• Delight• Curiosity• Fear• Uncertainty• Bewilderment• Overwhelming excitement• Shock• Awe
Common Reactions
32© Advice Interactive Group, 2013. All rights reserved.
33© Advice Interactive Group, 2013. All rights reserved.
Everyone at my table was
wondering – what is that thing on
your head?
33© Advice Interactive Group, 2013. All rights reserved.
34© Advice Interactive Group, 2013. All rights reserved.
Oh my god! You just took my picture… with your mind!
34© Advice Interactive Group, 2013. All rights reserved.
35© Advice Interactive Group, 2013. All rights reserved. 35© Advice Interactive Group, 2013. All rights reserved.
36© Advice Interactive Group, 2013. All rights reserved. 36© Advice Interactive Group, 2013. All rights reserved.
37© Advice Interactive Group, 2013. All rights reserved. 37
High-Level Impact of Glass
• Google Glass and similar type hardware is the “new screen,” in addition to the iPad, mobile, desktop, etc.
• Marketers will have to optimize for Google Now – meaning context and proximity, among many other new factors
• Get your local house in order• Start determining your company’s
unique value proposition for Glass• Create your app• Glass is bigger than just email and pics
– it represents the coming digitalization of the physical world, with search and social at the core
38© Advice Interactive Group, 2013. All rights reserved. 38© Advice Interactive Group, 2013. All rights reserved.
THANK YOU
GPLUS.TO/ROBGARNER@ROBGARNER
FB.COM/GARNER