google case study-incisive indore
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A WONDERFULL WORLD
OUTLINE
Organizational Structure
Whatrsquos a Google
History
Facts amp Figures
Products amp Services
SWOT Analysis
How Google Makes Money
Reasons Behind Financial Success
Google Conspiracy
Recap
Conclusions
References
ORGANIZATIONAL STRUCTURE
Top Management
Larry Page Co-Founder amp President Products
Sergey Brin Co-Founder amp President Technology
Eric Schmidt Chairman of the Board and CEO
WHATrsquoS A GOOGLE
Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of
American mathematician Edward Kasner
Googles play on the term reflects the companys mission to organize the immense amount of information available on
the web
HISTORY
Founded at Stanford in 1996 as a research
project
Incorporated in 1998 with $11M in funding
Worth $23B after initial public offering in
2004
Market Cap currently over $100B
FACTS amp FIGURES
Growing at a rate of 20 per month
More than 365 million visitors use google
More than 150 million queries per day
Offers search services in 28 different languages
Answered within half second
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
OUTLINE
Organizational Structure
Whatrsquos a Google
History
Facts amp Figures
Products amp Services
SWOT Analysis
How Google Makes Money
Reasons Behind Financial Success
Google Conspiracy
Recap
Conclusions
References
ORGANIZATIONAL STRUCTURE
Top Management
Larry Page Co-Founder amp President Products
Sergey Brin Co-Founder amp President Technology
Eric Schmidt Chairman of the Board and CEO
WHATrsquoS A GOOGLE
Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of
American mathematician Edward Kasner
Googles play on the term reflects the companys mission to organize the immense amount of information available on
the web
HISTORY
Founded at Stanford in 1996 as a research
project
Incorporated in 1998 with $11M in funding
Worth $23B after initial public offering in
2004
Market Cap currently over $100B
FACTS amp FIGURES
Growing at a rate of 20 per month
More than 365 million visitors use google
More than 150 million queries per day
Offers search services in 28 different languages
Answered within half second
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
ORGANIZATIONAL STRUCTURE
Top Management
Larry Page Co-Founder amp President Products
Sergey Brin Co-Founder amp President Technology
Eric Schmidt Chairman of the Board and CEO
WHATrsquoS A GOOGLE
Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of
American mathematician Edward Kasner
Googles play on the term reflects the companys mission to organize the immense amount of information available on
the web
HISTORY
Founded at Stanford in 1996 as a research
project
Incorporated in 1998 with $11M in funding
Worth $23B after initial public offering in
2004
Market Cap currently over $100B
FACTS amp FIGURES
Growing at a rate of 20 per month
More than 365 million visitors use google
More than 150 million queries per day
Offers search services in 28 different languages
Answered within half second
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
WHATrsquoS A GOOGLE
Googol is the mathematical term for a 1 followed by 100 zeros The term was coined by Milton Sirotta nephew of
American mathematician Edward Kasner
Googles play on the term reflects the companys mission to organize the immense amount of information available on
the web
HISTORY
Founded at Stanford in 1996 as a research
project
Incorporated in 1998 with $11M in funding
Worth $23B after initial public offering in
2004
Market Cap currently over $100B
FACTS amp FIGURES
Growing at a rate of 20 per month
More than 365 million visitors use google
More than 150 million queries per day
Offers search services in 28 different languages
Answered within half second
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
HISTORY
Founded at Stanford in 1996 as a research
project
Incorporated in 1998 with $11M in funding
Worth $23B after initial public offering in
2004
Market Cap currently over $100B
FACTS amp FIGURES
Growing at a rate of 20 per month
More than 365 million visitors use google
More than 150 million queries per day
Offers search services in 28 different languages
Answered within half second
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
FACTS amp FIGURES
Growing at a rate of 20 per month
More than 365 million visitors use google
More than 150 million queries per day
Offers search services in 28 different languages
Answered within half second
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
CURRENT PRODUCTS
Web Search
Search billions of web pages
Google Chrome
A browser built for speed stability and security
Images
Search for images on the web
Scholar
Search scholarly papers
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
CURRENT PRODUCT
Alerts
Get email updates on the topics of your choice
Groups
Create mailing lists and discussion groups
Youtube
Google plus
Gmail
Google map
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
SearchDesktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
SWOT ANALYSIS
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
STRENGTHS
Googles speed and user friendliness
Dominates online advertising market
Ad Words (ads in search) Ad Sense (adson sites)
Fortunersquos 1 Best Company to Work For
Market Cap over $100000000000
Innovative collaborative environment
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
WEAKNESSES
Ads still make up 99 percent of Googlersquos
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
OPPORTUNITIES
Android first open source mobile operating system
T-Mobile G1 announced first phone built forAndroid OS
Providing free mobile service using ad revenue
Make Google Chrome browser profitable
Advertising on radio or billboards
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
WHY HAS GOOGLE GROWN SO FAST
16
Innovation
Marketing
Customers
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
HOW GOOGLE MAKES MONEY
Google makes money through Sites Revenues
Google makes money through Network
Revenues
Google makes money through International
Revenues
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
GOOGLErsquoS REVENUES ($US BILLIONS)
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008e 2009e
$ B
illio
ns (
US
)
MS OSB
AOL
Yahoo
eBay
Amazon
18
MS OSB ndash Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources Techviser and Annual Reports
e - Analyst Estimates from Yahoo Finance
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
AVERAGE ANNUAL REVENUE GROWTH ()
00
100
200
300
400
500
600
700
800
Google Amazon Yahoo Microsoft eBay
Past 5 Years
Next 5 Years
19
Source Yahoo Finance Oct 2008
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
PROFITABILITY () OPERATING
PROFITREVENUES
0
5
10
15
20
25
30
35
40
45
Profit Margin
Operating Margin
20
Source Yahoo Finance Oct 2008
Based on trailing 12 months from Sept 08 except Microsoft June 08
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING E-MARKETING
CORPORATE OR MARKETING WEB
SITE
ONLINE ADVERTISING AND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
ADWORDS AND ADSENSE
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
GOOGLErsquoS SUCCESS
Financial Savvy Trusted Brand
Clever PeopleEfficient
Innovation
Vast Customer
Collaboration
Big Visions
Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
GOOGLE STORY
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
CONCLUSION
Realistic rational viable business strategy
Impact on IT Industry
Focus
Honest Brand
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
REFERENCES
v Chaffey D (2007) ldquoGoogle case study-covering Google business strategy and technology caserdquo Available from (httpwwwdavechaffeycomE-commerce-Internet-marketing-case-studiesGoogle-case-study) Accessed on 12-11-2009
v Chan J (2007) ldquoGooglersquos Acquisition Strategyrdquo Available from (httpfishtraincom20070913googles-acquisition-strategy) Accessed on 12-11-2009
v Dwivedi J (2008) ldquoGooglersquos robust strategy and business modelrdquo Available from (httpwwwiproceedcomblog200502googles-robust-strategy-business-modelhtml) Accessed on 12-11-2009
v Reuters (2009) ldquoGoogle drives into navigation marketrdquo Available from (httpwwwindependentcouklife-stylegadgets-and-technewsgoogle-drives-into-navigation-market-1811289html) Accessed on 13-11-2009
Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
THANK YOU
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
Presentation Prepared By LSPT
Students of
on the Presentation Week
Call to enquire 0731-3045876 99263-70549
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