google analytics fundamentals webinar - january 9, 2013

Google Analytics Webinar

January 9, 2013

Welcome!

Webinar Agenda

• Welcome and Overview

• Google Analytics

– Basic Info for Using Google Analytics

– What data should you focus on and why

– Segmenting data to identify trends

A Brief Introduction to Top Floor Technologies

Top Floor Technologies

• Website Design & Development

• Search Engine Marketing

• Web Analytics & Conversion Improvement

Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999

Basic Information

Basics – After you’ve logged in

Basics - Using the Calendar

Hourly

Month

What Data Should I Focus On?

Important Info

• Bounce Rate/Visits

• Goals

• Entrance Keywords

• Site Content

Important Data – Bounce Rate / Visits

Important Data - Goals

Troubleshooting Goals

Troubleshooting Goals

Adding an Annotation

Important Data – Entrance Keywords

Important Data – Site Content

Site Content & Bounce Rate

Segmenting Data to Identify Trends

Twitter Hash Tag; #TFTGA / @jostumpner & @KerleyJ

Using Advance Segments to Divide Data

Direct TrafficDirect Visits = Directly access your site’s URL

Affected by any promotion of your website

Non-Paid Search TrafficNon-paid Search Traffic = Search Engines, but not PPC

Affected by how often your site appears in search engines

Non-Paid Search – Further Research

Non-Paid Search – Further Research

Remember. Data doesn’t happen in a vacuum --

Don’t jump too quickly to conclusions

SummaryDon’t jump too quickly to conclusions

We will email this presentation to all attendees

Two Great Resources

• YouTube

• Google Analytics Help

Thank You!