google adwords campaigns settings

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M.Janaradhan

SEM-Expert

Campaign name

Campaign type

Locations

Languages

Networks

Devices

Bidding option

Budget

Delivery method

Edit the name of a particular campaign.

Determines which of the settings and options below you'll see as you customize your campaign. Tailors the set-up process to just what's relevant for your goals.

Target your ads to almost any geographic area. Specify countries, territories, regions, cities, or custom areas where you want your ads to show.

Target your ads by your customers' language preference. For example, only customers whose Google interface language is Spanish will see ads in a campaign targeted to Spanish

Determine where on the Internet your ads will show. Ads can appear on Google's Search Network or Display Network, or both (the default setting).

Target your standard-sized ads to your customers' devices, such as desktop or laptop computers, iPhones, or other mobile devices that have a full Internet browser (e.g. smartphones).

Choose automatic or manual bidding for ad clicks (Max. CPC). Advanced options let you choose to pay per thousand impressions (CPM bidding) or set a cost-per-acquisition bid (Conversion Optimizer, CPA bidding).

Adjust your campaign's daily budget at any time.

Choose either standard or accelerated delivery for your daily budget to determine how quickly your ads are shown each day if your campaign is limited by budget.

Ad extensions

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Demographic exclusions

Automatic campaign optimization (Display Network only)

Experiment (BETA)

Social settings

IP exclusions

Show relevant business information (such as a phone number) with your text ads. Create and manage your ad extensions from the "Ad extensions" tab.

Specify certain hours or days of the weekwhen you want your AdWords ads to appear.You can also adjust bids for your ads duringcertain time periods

Your ad rotation selection determines howoften we deliver your active ads in relation toone another within an ad group. Frequencycapping limits the number of times your adsappear on the Google Display Network to aunique user.

Prevent audiences of a certain age or genderfrom seeing your ad. Suppose you have ashop that sells only women's clothes. In thatcase, you might like to keep your ad frombeing shown to men.

By default, your campaign is optimized basedon the targeting elements you'veselected, such as keywords, audiences, orplacements. Select "Auto-optimized" if you'dlike Display Campaign Optimizer to findadditional conversions for your campaignautomatically.

Make experimental changes to your bids, keywords, and ad groups in your campaign. As traffic accumulates on your experiment, statistical differences may emerge. Evaluate and apply changes based on your tests.

Getting unwanted clicks that are costing you? You can take your ads off certain neighborhoods of the Internet map, so to speak, by excluding computer or network IP addresses from the Settings tab.