google adwords advertising goals

Advertising Goals

www.ryowibowo.com

www.ryowibowo.com

Business Goals Using Google AdWords

www.ryowibowo.com

Increase traffic to website

www.ryowibowo.com

Increase traffic to website

Increase sales or other types of conversions

www.ryowibowo.com

Increase traffic to website

Increase sales or other types of conversions

Raise brand awareness

www.ryowibowo.com

Increase traffic to website

Increase sales or other types of conversions

Raise brand awareness

Increase return-on-investment (ROI)

www.ryowibowo.com

Increase traffic to website

www.ryowibowo.com

Increase traffic to website

Add the Google Search Network to your Targeting

www.ryowibowo.com

Increase traffic to website

Add the Google Search Network to your Targeting

Add the Display Network to your Targeting

www.ryowibowo.com

Increase traffic to website

Add the Google Search Network to your Targeting

Add the Display Network to your Targeting

Create More Effective Ad Copy

www.ryowibowo.com

Increase traffic to website

Add the Google Search Network to your Targeting

Add the Display Network to your Targeting

Create More Effective Ad Copy

Add Relevant Keywords

www.ryowibowo.com

Increase traffic to website

Add the Google Search Network to your Targeting

Add the Display Network to your Targeting

Create More Effective Ad Copy

Add Relevant Keywords

Review Your Keywords Match Types

www.ryowibowo.com

Increase sales or other types of conversions

www.ryowibowo.com

Increase sales or other types of conversions

make it easy to convert is the best way to increase conversions

www.ryowibowo.com

Increase sales or other types of conversions

make it easy to convert is the best way to increase conversions

focus ad groups, keywords and ad groups around very specific subjects/keyphrases

www.ryowibowo.com

Increase sales or other types of conversions

make it easy to convert is the best way to increase conversions

focus ad groups, keywords and ad groups around very specific subjects/keyphrases

use keywords in ads, too, along with call to action

www.ryowibowo.com

Increase sales or other types of conversions

make it easy to convert is the best way to increase conversions

focus ad groups, keywords and ad groups around very specific subjects/keyphrases

use keywords in ads, too, along with call to action

explain the benefits of the conversion

www.ryowibowo.com

Increase sales or other types of conversions

make it easy to convert is the best way to increase conversions

focus ad groups, keywords and ad groups around very specific subjects/keyphrases

use keywords in ads, too, along with call to action

explain the benefits of the conversion

test, test and test some more to increase maximum conversions

www.ryowibowo.com

Raise brand awareness

www.ryowibowo.com

Raise brand awareness

figuring out if the display network

www.ryowibowo.com

Raise brand awareness

figuring out if the display network

set a daily budget for each of your campaigns

www.ryowibowo.com

Raise brand awareness

figuring out if the display network

set a daily budget for each of your campaigns

Use combination with negative keyword

www.ryowibowo.com

Raise brand awareness

figuring out if the display network

set a daily budget for each of your campaigns

Use combination with negative keyword

Broad Match Keywords

www.ryowibowo.com

Raise brand awareness

figuring out if the display network

set a daily budget for each of your campaigns

Use combination with negative keyword

Broad Match Keywords

Geographical Settings

www.ryowibowo.com

Increase return-on-investment (ROI)

www.ryowibowo.com

Increase return-on-investment (ROI)

Providing useful and relevant content on your landing page

www.ryowibowo.com

Increase return-on-investment (ROI)

Providing useful and relevant content on your landing page

keep the user interested and around long enough to persuade them to make a purchase

www.ryowibowo.com

Increase return-on-investment (ROI)

Providing useful and relevant content on your landing page

keep the user interested and around long enough to persuade them to make a purchase

Don’t make your keywords too general

www.ryowibowo.com

Increase return-on-investment (ROI)

Providing useful and relevant content on your landing page

keep the user interested and around long enough to persuade them to make a purchase

Don’t make your keywords too general

increasing your CTR and eliminating unproductive keywords

www.ryowibowo.com

Increase return-on-investment (ROI)

Providing useful and relevant content on your landing page

keep the user interested and around long enough to persuade them to make a purchase

Don’t make your keywords too general

increasing your CTR and eliminating unproductive keywords

Raise bids on keywords that are performing well

www.ryowibowo.com

Increase return-on-investment (ROI)

Providing useful and relevant content on your landing page

keep the user interested and around long enough to persuade them to make a purchase

Don’t make your keywords too general

increasing your CTR and eliminating unproductive keywords

Raise bids on keywords that are performing well

Lower bids on keywords that are depleting your budget without delivering ROI

www.ryowibowo.com

Thanks