going social- break out session presentation on social media

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GOING SOCIAL Presentation at AB Round 6 National Planning Meeting,

February 2014, Cape Town, South Africa

ISAAC OWUSU ASARE (Monitoring & Evaluation / Communication Asst) Social Media Editor

www.cddghana.org

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Outline of Presentation

❑Why Social Media? ❑Social Media Marketing of Facebook ❑Social Media Marketing on Twitter ❑Take Aways

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WHY GO SOCIAL? !

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Why Social Media?

• Social Media Amplifies your Content and Extends your Reach

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Why Social Media?

• Makes you Stand out From the Crowd

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Why Social Media?

• Accelerates the speed of your brand

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Why Social Media?

• Global Word of Mouth

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The Benefits of Social Media

!WHAT DOES THE RESEARCH SAY?

2,100 Organizations in Survey

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Why Social Media? – Research Study Results from Harvard Business Review Analytics

1. Increased awareness of the organization

2. Increased traffic to website 3. Greater favorable perceptions

of the brand 4. Able to monitor conversations

about the organization 5. Able to develop targeted

marketing activities 6. Better understanding of

customers perceptions of their brand

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Social Marketing on

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Social Media Marketing on Facebook

• Daily active users have reached 665 million

• Monthly active users have passed 1.1 billion for the first time

• 751 million mobile users access Facebook every month

• Mobile only active users total 189 million Mobile

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Amazing facts et. al

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DID YOU KNOW?

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Organizations on Social Media

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Facebook leads on Visitor Growth

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USERS

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Still Wondering Why Facebook?

• It allows for a ‘business’ page to spread your

content

• It has Multi-Media Rich

• It is where one in three internet users hang out

• It allows for self serve Target ads with user

demographics

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The Building Blocks

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The 3 Building Blocks

• CONTENT

- “Content is KING”

• PUBLISH TO MULTIPLE PLATFORMS

• PUBLISH A VARIETY OF MULTI-MEDIA

CONTENT

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Power of Multimedia Content Case Study: Afrobarometer Facebook Page

•

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Most Engaged Post

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Get out of your Comfort Zone Case Study: Afrobarometer Facebook Page

•

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Get out of your Comfort Zone Case Study: Afrobarometer Facebook Page

•

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10 Steps from a GURU

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1. Establish a clear focus 2. Obtain Commitment from Management 3. Determine Prospects and Customer Personas 4. Create and Prioritize Goals 5. Develop Tactics to Achieve Goals 6. Resources Allocated to Achieve Goals 7. Plan and Create Content 8. Publish and Promote on the Social Networks where Customers

are 9. Measure and Monitor Results 10. Modify, Rinse and Repeat !- - - Jeff Bullas ( Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power

Influencer 2013,Huffington Post Top 100 Business Twitter Accounts)

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Social Media Marketing with

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Why use Twitter?

• Over 500 Million plus users • It is Global • It is Real Time • It is a great tool to market the content of your website or

blog • It is simple

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Useful tips for Twitter Optimization

• The best times to post content onto Twitter are noon hour and between 5-6 pm

• Include hashtags in your tweets • Keep your tweets under 15 words to achieve maximum

click-through-rates - - - searchenginepeople.com !

• Do share, the power of the Retweet

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USEFUL TOOLS

• TweetDeck • Twitter Counter • Hootsuite • Tweetpi

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Take Aways

• Social Media is so KEY to ignore, over 70% of business are there

• Content is KING

• Posts with images or Multimedia content draws huge engagement and extend reach

• The Power of the Hashtag • Have a plan and be Strategic

• Be Consistent and Persistent

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-

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WANT TO LEARN MORE

• jeffbullas.com

• mashable.com

• Searchenginejournal.com

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AFROBAROMETER’S SOCIAL PAGES

• Facebook: https://www.facebook.com/

Afrobarometer

• Twitter:

• https://www.twitter.com/Afrobarometer

• Slideshare:

• http://www.slideshare.net/Afrobarometer

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ARE YOU READY TO GO SOCIAL?

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!!!!

THANK YOU FOR YOUR KIND ATTENTION!

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