going mobile at a glance - how is my app doing?

HOW IS YOUR APP DOING?The relevance of testing & analytics

@HumixBE @lonnekespinhof lonneke.spinhof@humix.be

A successful app =

Often downloaded

Often used&

Mobile users ≠ tolerant users

79% of mobile users retries an app only once or twice if it failed to work the first time

Lean development

Validation vs Verification

User Experience

Mental models

Mobile use environments

User testing

MOBILE ANALYTICS

Measure the “whole picture”

Marketing• Online

Campaign• Mobile

Campaign• Website• QR Codes

Acquisition• App Store• Google Play• Marketplac

e

Engagement• Active users• Time spend• Actions• Errors• User Paths

Conversion• Create an

account• Share with

peers

In app analytics vs In store analytics

Usage Marketing

Build-in app validation

Learn about the use

How are people actually using the application?

Think before you act

Pick KPIs that make sense for your application.

Think before you act

Choose a tool that fits the current and future needs.

Analyze market data

Armed with market data, you can make better decisions & avoid potential mistakes.

Dashboard

Life starts after launch!!

www.cronos.be