going mobile at a glance - how is my app doing?
DESCRIPTION
The relevance of mobile analytics and user testingTRANSCRIPT
HOW IS YOUR APP DOING?The relevance of testing & analytics
@HumixBE @lonnekespinhof [email protected]
A successful app =
Often downloaded
Often used&
Mobile users ≠ tolerant users
79% of mobile users retries an app only once or twice if it failed to work the first time
Lean development
Validation vs Verification
User Experience
Mental models
Mobile use environments
User testing
MOBILE ANALYTICS
Measure the “whole picture”
Marketing• Online
Campaign• Mobile
Campaign• Website• QR Codes
Acquisition• App Store• Google Play• Marketplac
e
Engagement• Active users• Time spend• Actions• Errors• User Paths
Conversion• Create an
account• Share with
peers
In app analytics vs In store analytics
Usage Marketing
Build-in app validation
Learn about the use
How are people actually using the application?
Think before you act
Pick KPIs that make sense for your application.
Think before you act
Choose a tool that fits the current and future needs.
Analyze market data
Armed with market data, you can make better decisions & avoid potential mistakes.
Dashboard
Life starts after launch!!
www.cronos.be