going from research grind to actionable results
Post on 21-Jan-2018
149 Views
Preview:
TRANSCRIPT
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
Goingfromresearchgrindtoac1onableresultsAutoma1on2017Part5of5SponsoredbyZappiStore
Broadcast9November,9amNewYork,2pmLondon
RayPoynter
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
Agenda
1. 10TipsformovingfromResearchGrindtoAc3onableResults
2. Q&AFacilitatedbyBeQyAdamou
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
1:SpeedisKing
Finishedisbe?erthanperfect
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
SpeedisKing
Yes,clientswantfaster,cheaper, beQer– Butthemostfrequentneedis‘Faster’
TwokeyaspectsofFaster– EnablesMRtobeusedinmoresitua3ons‘atthespeedofbusiness’
– Enablesagileapproaches,e.g.toincludemoreroundsof‘trialandlearn’
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
2:Don’tCompetewiththeMachine
TheballadofJohnHenry
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
3:LeveragetheMachine
• Samplingandfieldwork
• Socialmediaanalysis
• Textanaly3cs• Analy3cs• Pre-builtsolu3ons
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
LeveragetheMachineESOMARResearchWorldSept2017
StephenPhillips-ZappiStore
• GrowthinAItoolsforMR&data
• ThebestusersforMRAIaremarketresearchers
• IntelligenceAugmenta3on
• Reducetheclerical,increasethecapacityofinsightprofessionals
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
4:StrategyofTac1calEfficiencies
TheBusinessAutoma3on
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
Aggrega1onofMarginalGains
DaveBrailsfordGeneralManagerTeamSky,formerlyperformancedirectorBri3shCycling
“the1%improvementineverythingyoudo.”
TheStrategy• Iden3fyandnurturetalent• Holis3capproachtoroadandtrack• FocusonTourdeFranceandGoldMedals• Strategyofaggrega3onofmarginalgains(strategyoftechnicalefficiencies)
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
YinandYangofAutoma1on
Thebiggestdisruptorinourindustryisautoma3on
Don’tfocusonautoma3on,focusonwhatyouneedtodo
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
StrategyofTechnicalEfficiencies1. Iden3fythepressurepointsinyour
business2. Experimentwithsolu3ons– Lowrisk,negligibleinvestment,focusonlearning
3. Don’tfocusonbigplans– Fitnewideasintothebroadstrategy– ThinkLegonotBigBang
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
5:BeAlerttoChange
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
BeAlerttoChange
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
6:Don’tDelay,DoIt!
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
TwoForcesforAutoma1on
AvailableAutoma3on
PressurePointsintheBusiness
PressurePoints:Resources,capacity,money,opportunityanddisengagement
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
ChoosingOp1onsAndTasks
Avoid‘BleedingEdge’
IntegrateSystems
Within12Months
Self-containedTasks
BigEnoughtoMa?er
‘Worst’JobsFirst
BigSavings
PinchPoints
ClientFocused
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
7:Standardise(withouttheCookieCu?er)
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
8:Buy(Rent)Don’tBuildProfit
Loss BuildYouOwn
Profit
Loss BuyorRent
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
9:AgileisaProcess,notaMess
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
AgileResearchisNotAgileSoawareDevelopment
ResearchisnottheproductAnewproductmightuseagiledevelopment–butitneedstheresearchitusestoberightAgileresearchistherapidapplica3onofpre-builttools,blendedwiththerightamountofhumaninspira3on
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
ConceptTes1ng
AB
C
Test
LaunchWinner
Tradi1onal
A B C
Test&Refine
A B C
Test&Refine
LaunchWinner
Automated&CheaperA B C
Test&Refine
A B C
LaunchWinner
Automated&Be?er
Test&Refine
A B C
Test&Refine
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
10:FocusonSkills
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
IfThereAreWaves,DaretoSurf!1. Bethepersonevalua3ngautoma3on
2. Pilotnewapproaches3. Trainothersonhowtouseautomated
approaches
4. Join(lead)cross-disciplinaryteamslookingatnewwaysofworking
5. Helpcreateanddelivernewsoutputswhenintroducingautoma3on
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
AdvicetoNewResearchers
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
AdvicetoVeteranResearchers
Shortcareer
Longcareer
Consultants&Polymaths
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
AdvicetoVeteranResearchers
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
InSummary1. SpeedisKing
2. Don’tCompetewiththeMachine
3. LeveragetheMachine
4. StrategyofTechnicalEfficiencies
5. BeAlerttoChange
6. Don’tDelay,DoIt
7. Standardise,withouttheCookieCuQer
8. BuyorRent,Don’tBuildIt
9. AgileResearchisNotAgileSolwareDevelopment
10. FocusonSkills
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
ThankYou!
Usingagileapproaches&automa3ontogofromresearchgrindtoac3onableresultsRayPoynter,November2017–Part5of5Automa3on2017
Q&A
RayPoynterNewMR
BeQyAdamouResearchThroughGaming
top related