going deep with email marketing

GOING DEEP WITH EMAIL MARKETING

with Jonny Nastor

GOING DEEP WITH EMAIL MARKETING

WIDEDEEP

THE TRUE VALUE OF EMAIL

• Inboxes are still personal • Direct access to your audience • My mom still gets excited with email

THE FOUR PURPOSES OF EMAIL

1.Relationship 2.Education 3.Segmentation 4.Sales

EMAIL MARKETING GUIDELINES AND RED FLAGS

DEALING WITH UNSUBSCRIBES

• This is how you find your audience • You are not for everyone • It’s like dating … • You can always ignore them

METRICS THAT MATTER

1. Opt-in rate 2. Open rate 3. Click rate 4. Anomalies

HOW MANY MESSAGES, HOW OFTEN?

•Give them what you promised •How urgent is the problem? •What’s the industry norm? •Remember that you are marketing

YOUR PRIMARY EMAIL SEQUENCES

•Newsletters •Best work

•Curation

•Summary

•Lead magnets / opt-in incentive •Free email courses

FREE EMAIL COURSES

Marketing