going deep with email marketing
TRANSCRIPT
GOING DEEP WITH EMAIL MARKETING
with Jonny Nastor
GOING DEEP WITH EMAIL MARKETING
WIDEDEEP
THE TRUE VALUE OF EMAIL
• Inboxes are still personal • Direct access to your audience • My mom still gets excited with email
THE FOUR PURPOSES OF EMAIL
1.Relationship 2.Education 3.Segmentation 4.Sales
EMAIL MARKETING GUIDELINES AND RED FLAGS
DEALING WITH UNSUBSCRIBES
• This is how you find your audience • You are not for everyone • It’s like dating … • You can always ignore them
METRICS THAT MATTER
1. Opt-in rate 2. Open rate 3. Click rate 4. Anomalies
HOW MANY MESSAGES, HOW OFTEN?
•Give them what you promised •How urgent is the problem? •What’s the industry norm? •Remember that you are marketing
YOUR PRIMARY EMAIL SEQUENCES
•Newsletters •Best work
•Curation
•Summary
•Lead magnets / opt-in incentive •Free email courses
FREE EMAIL COURSES