goa branding

Branding Goa

By

J.Sridhar

B.Design Final Year

IIT Guwahati

Over view

• Goa was made India’s 25th state on 30 may, 1987.

• Goa is India's smallest state by area and the fourth smallest by population.

• Located in West India in the region known as the Konkan.

• Panaji is the state's capital, while Vasco da Gama is the largest city.

• Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large numbers of international and domestic tourists each year.

• It also has rich flora and fauna, owing to its location on the Western Ghats range, which is classified as a biodiversity hotspot.

• Goa is India's richest state with a GDP per capita two and a half times that of the country as a whole

Over view

GAUR

Ruby Throated Bulbul

State Animal & Bird

Asan coconut Tress

State Tree

Goan Cuisine Most Popular Goan Dishes are:• Pork Vindaloo• Fish recheado• Prawn Balcho• Sorpotel• Chouricos (Spicy Goan Sausages )• Chicken Cafreal• Dodol ( Goa sweet )

Goa CultureGoans are commonly said to be born with music and football in their blood. This is due to the fact that football and music are deeply entrenched in Goan culture.

The most popular celebrations in the Indian state of Goa are• Ganesh Chaturthi (Chavoth Konkani), Diwali,• Christmas (Natalam -Konkani), Easter(Paskanchem Fest -Konkani),• Samvatsar Padvo or Sanvsar Padvo,• Shigmo, Carnival, Christmas(Carnaval' or Intruz -Konkani).

Goa is also known for its New Year's celebrations. The Goan Carnival is known to attract a large number of tourists.

Goa Culture

Goan Carnival Celebrations

Brand Identity

Logo For State Government

"Vriksha Deep"(the unique and world famed Goan traditional lamp which signified enlightenment through knowledge.)

Stylized design of coconut leaves which represent the bountiful and beautiful

aspects of Goa.

Coat of arms are supported by two open hands.

"Let everyone enjoy prosperity, Let none suffer any pain".

Logo Description

Goa Tourism Development Corporation (GTDC)

Goa Tourism

Visiting Card for GTDC

Envelop

Letter Head

Pamphlet (Front& Back )

Poster & Magazine add

Poster & Magazine add

Poster & Magazine add

Products Water Bottle CUP

Products

Badges

Travel Bags

Key chain

Products Goan Port Wine Wines prepared from fruits are commonly named after the fruit from which they are contrived and are usually called fruit wine.

Goanas Port Wine is a Portuguese fortified wine, formerly produced completely in the Douro Valley in the northern regions of Portugal, but now also created in the colonies of Portugal.Port wine is routinely a sweet, red wine, frequently obtainable as a dessert wine although it also comes in dry, semi-dry, and white variants.It merges an ideal chemistry of flavor and love finished from chosen Indian grape varietals.

TransportationBranding for GTDC

Transportation

Branding for GTDC

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