goa branding
DESCRIPTION
This Branding Assignment is done as part of course work.TRANSCRIPT
Branding Goa
By
J.Sridhar
B.Design Final Year
IIT Guwahati
Over view
• Goa was made India’s 25th state on 30 may, 1987.
• Goa is India's smallest state by area and the fourth smallest by population.
• Located in West India in the region known as the Konkan.
• Panaji is the state's capital, while Vasco da Gama is the largest city.
• Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large numbers of international and domestic tourists each year.
• It also has rich flora and fauna, owing to its location on the Western Ghats range, which is classified as a biodiversity hotspot.
• Goa is India's richest state with a GDP per capita two and a half times that of the country as a whole
Over view
GAUR
Ruby Throated Bulbul
State Animal & Bird
Asan coconut Tress
State Tree
Goan Cuisine Most Popular Goan Dishes are:• Pork Vindaloo• Fish recheado• Prawn Balcho• Sorpotel• Chouricos (Spicy Goan Sausages )• Chicken Cafreal• Dodol ( Goa sweet )
Goa CultureGoans are commonly said to be born with music and football in their blood. This is due to the fact that football and music are deeply entrenched in Goan culture.
The most popular celebrations in the Indian state of Goa are• Ganesh Chaturthi (Chavoth Konkani), Diwali,• Christmas (Natalam -Konkani), Easter(Paskanchem Fest -Konkani),• Samvatsar Padvo or Sanvsar Padvo,• Shigmo, Carnival, Christmas(Carnaval' or Intruz -Konkani).
Goa is also known for its New Year's celebrations. The Goan Carnival is known to attract a large number of tourists.
Goa Culture
Goan Carnival Celebrations
Brand Identity
Logo For State Government
"Vriksha Deep"(the unique and world famed Goan traditional lamp which signified enlightenment through knowledge.)
Stylized design of coconut leaves which represent the bountiful and beautiful
aspects of Goa.
Coat of arms are supported by two open hands.
"Let everyone enjoy prosperity, Let none suffer any pain".
Logo Description
Goa Tourism Development Corporation (GTDC)
Goa Tourism
Visiting Card for GTDC
Envelop
Letter Head
Pamphlet (Front& Back )
Poster & Magazine add
Poster & Magazine add
Poster & Magazine add
Products Water Bottle CUP
Products
Badges
Travel Bags
Key chain
Products Goan Port Wine Wines prepared from fruits are commonly named after the fruit from which they are contrived and are usually called fruit wine.
Goanas Port Wine is a Portuguese fortified wine, formerly produced completely in the Douro Valley in the northern regions of Portugal, but now also created in the colonies of Portugal.Port wine is routinely a sweet, red wine, frequently obtainable as a dessert wine although it also comes in dry, semi-dry, and white variants.It merges an ideal chemistry of flavor and love finished from chosen Indian grape varietals.
TransportationBranding for GTDC
Transportation
Branding for GTDC
Thank You