gmgc2015 beijing - latam digital tsunami

The Digital Tsunami

The Next Big Opportunity for the Game Industry

in Latin America.

1. Latin America facts.

2. Mobile games market.

3. Road to success

TOPICS

LATIN AMERICA

611MPOPULATION

GSMA Mobile Economy Latin America 2014

LATIN AMERICA

20 COUNTRIES

GSMA Mobile Economy Latin America 2014

LATAM MOBILE PENETRATION

630M SUBSCRIPTIONS

MOBILE

Jampp / Fnbox

LATAM GDP

Second highest installed base in the world by 2020

605MSmartphones

2009 2014 2020

3%

31%

68%

SMARTPHONE MARKET

85%

5%

10%

SMARTPHONE MARKET

132 MMobile Game Players

185 M

Latin America

LATAM VIDEO GAMERS

NewZoo, eMarketer, 2014.

eMarketer, 2014.

(Millions)

Korea

Japan

Latin America

North America

Europe

China

23

50

132

144

247

358

MOBILE PLAYERS

Latin America

New Zoo, 2014.

Rest of Latinamer-

ica

Mexico & Brazil

Middle East & Africa

Eastern Europe

Western Europe

Asia Pacific

North America

$0.45

$0.76 $0.80

$1.13

$2.01 $2.11 $2.30

Mexico &

Brazil

Rest of L

atinameric

a

COST OF ACQUISITION (usd)

2013 2014 2015 2016 2017

$3.60 $4.50 $5.30 $7.95

$11.93

No other region comes close to Latin America in terms of growth potential

50% YoY Growth

MOBLE GAME MARKET SIZE(billion usd)

Superdata, 2014.

11th- Global Rank

14th - Global Rank

Brazil34%

Mexico22%

Argentina14%

Rest of Latin America

10%

Chile

7%

Colombia 5%

Venezuela 4%

Peru 3%

MOBLE GAME MARKET SIZE

MOBILE GAMERS

PAYERS

39.0 Million

15.8 Million

New Zoo, 2014.

41%

PAYER RATIO

21%

49%

27%

5%

21 to 36

10 to 20

36 to 50

>51

55%

45%

New Zoo, 2014.

male

female

MOBILE GAMERSAGE & GENDER

FLURRY, 2014.

MOBILE GAME PREFERENCES

ROAD TO SUCCESS

SPANISH, 60%

PORTUGUESE, 40%

LOCALIZATION

98%OF AVAILABLE MOBILE GAMES ARE

IMPORTED

NO CULTURE CUSTOMIZATION REQUIRED!

LatAm

China

MARKETPLACES ECOSYSTEM

MASSIVE DISTRIBUTION

Android Official Store

Mobile Operators Official Store

Mobile Operators Official Store

70% Market Share280M Subscribers

EFFECTIVE MONETIZATION

High cost!Not convenient for impulse IAP!

One-click payment!

Penetration in LatAm.

13%

CARRIER BILLING AS MASSIVE PAYMENT SOLUTION

The Android Marketplace for Latin America

http://console.naranyamarket.com

Distribute Monetize

Arturo VélezNARANYA CHINA, CEO

arturo.velez@naranya.com

Welcome toLatin APPmerica

Interested? Leave me your contact information at:http://dwz.cn/n_market