gmgc2015 beijing - latam digital tsunami
TRANSCRIPT
The Digital Tsunami
The Next Big Opportunity for the Game Industry
in Latin America.
1. Latin America facts.
2. Mobile games market.
3. Road to success
TOPICS
LATIN AMERICA
611MPOPULATION
GSMA Mobile Economy Latin America 2014
LATIN AMERICA
20 COUNTRIES
GSMA Mobile Economy Latin America 2014
LATAM MOBILE PENETRATION
630M SUBSCRIPTIONS
MOBILE
Jampp / Fnbox
LATAM GDP
Second highest installed base in the world by 2020
605MSmartphones
2009 2014 2020
3%
31%
68%
SMARTPHONE MARKET
85%
5%
10%
SMARTPHONE MARKET
132 MMobile Game Players
185 M
Latin America
LATAM VIDEO GAMERS
NewZoo, eMarketer, 2014.
eMarketer, 2014.
(Millions)
Korea
Japan
Latin America
North America
Europe
China
23
50
132
144
247
358
MOBILE PLAYERS
Latin America
New Zoo, 2014.
Rest of Latinamer-
ica
Mexico & Brazil
Middle East & Africa
Eastern Europe
Western Europe
Asia Pacific
North America
$0.45
$0.76 $0.80
$1.13
$2.01 $2.11 $2.30
Mexico &
Brazil
Rest of L
atinameric
a
COST OF ACQUISITION (usd)
2013 2014 2015 2016 2017
$3.60 $4.50 $5.30 $7.95
$11.93
No other region comes close to Latin America in terms of growth potential
50% YoY Growth
MOBLE GAME MARKET SIZE(billion usd)
Superdata, 2014.
11th- Global Rank
14th - Global Rank
Brazil34%
Mexico22%
Argentina14%
Rest of Latin America
10%
Chile
7%
Colombia 5%
Venezuela 4%
Peru 3%
MOBLE GAME MARKET SIZE
MOBILE GAMERS
PAYERS
39.0 Million
15.8 Million
New Zoo, 2014.
41%
PAYER RATIO
21%
49%
27%
5%
21 to 36
10 to 20
36 to 50
>51
55%
45%
New Zoo, 2014.
male
female
MOBILE GAMERSAGE & GENDER
FLURRY, 2014.
MOBILE GAME PREFERENCES
ROAD TO SUCCESS
SPANISH, 60%
PORTUGUESE, 40%
LOCALIZATION
98%OF AVAILABLE MOBILE GAMES ARE
IMPORTED
NO CULTURE CUSTOMIZATION REQUIRED!
LatAm
China
MARKETPLACES ECOSYSTEM
MASSIVE DISTRIBUTION
Android Official Store
Mobile Operators Official Store
Mobile Operators Official Store
70% Market Share280M Subscribers
EFFECTIVE MONETIZATION
High cost!Not convenient for impulse IAP!
One-click payment!
Penetration in LatAm.
13%
CARRIER BILLING AS MASSIVE PAYMENT SOLUTION
The Android Marketplace for Latin America
http://console.naranyamarket.com
Distribute Monetize
Arturo VélezNARANYA CHINA, CEO
Welcome toLatin APPmerica
Interested? Leave me your contact information at:http://dwz.cn/n_market