gmd 2015 mark bennett
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Proprietary + Confidential
a mobile revolutionYou say you want
Mark BennettDirector, Google Play EMEA
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200+ OEMs developing
for Android
330+ Operator
partnerships
1.5M Android devicesactivated daily
1B+
1+ Billion active devices
Source: Google
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72% 77%of EMEA’s smartphones run Android
iOS OtherAndroid
14.7%15.3%
76.7%72.1%
8.7%12.6%
Source: Canalys
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2014 2015 2016 2017 2018 2019
250M
500M
750M
1B
1.25B
iOS
Other
Android
EMEA smartphone installed base forecast
Source: Canalys
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Android Marshmallow● Smarter Batteries
● Control & Security
● Now on Tap
What’s new this year
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A world of entertainment at your fingertips
Apps & GamesMusic
Movies
Books
Newsstand
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Fastest growing markets
Largest markets
Google Play is truly global
Majority of downloads happen internationally
People from 200+ countries download apps on Google Play every day
Google Play has 134 buyer markets
1M Apps downloaded over 50Bn times!
Source: Google
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It is paying offfor developers
$5 Billion$7 Billion[Feb 2014 - Feb 2015]
Source: Google, Feb 2014 - Feb 2015
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Russia is a key market for Google in EMEA & globally
Android users Mobile apps installs
Source: Canalys, AppAnnie
Installed base(M)
64.6
RUSSIA Germany France UK Italy
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"We productively work with Google Play for many years. Might & Glory exclusive launch on Android extremely impressed us with the results”
Oleg Spilchevskiy, Games Lead, my.com
Launching on Android first
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Play Music Concierge coming to Russia!
● Curated music stations & playlists
● Based on time and context
● Free-of-charge with subscription
Curated playlistPlaylist categorySelection of playlist categories
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Play Music is becoming more accessible
189 руб.159 руб.
Monthly subscription price 3 month free special offer on all Samsung smartphones
X
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61 new forms of
payment in 32 markets
400M users with access to a new form of
payment
33 countries25 in 2014
28 countries18 in 2014
21 countries12 in 2014
More payment options in more countries
Source: Google
MTS direct carrier billing
MTS direct carrier billing launching in December 2015
Easy payment option for 76 million* Russian subscribers
95% of Russian mobile users are covered with direct carrier billing
X
*Source: MTS
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More opportunities: we’re where our users are
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More opportunities: Accelerated Mobile Pages
● Instant load of your content on mobile● Simplified format that is easy to implement● Support of all advertising and analytics solutions● Open source project available for everyone
HTML5(AMP HTML)
JavaScript(AMP JS)
CSS3(Custom styling)
Global Proxy Cache(AMP Cache)
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Google Confidential and ProprietaryTitle | Subtitle
Thank youMark BennettDirector, Google Play EMEA
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