glory days how to cultivate alumni support. why reach out? source of history & knowledge mentors...

Glory DaysHow to Cultivate Alumni Support

Why Reach Out?

• Source of history & knowledge• Mentors• Annual Donors• Planned Givers

How Do I Find My Alumni?

• Contact through reunions• Database – Google Forms, Filemaker, others• Website • Facebook

Keeping in Touch

Database• Database Registration

(Privacy considerations)• Reunion Services

News from Home• Constant Contact• Newsletters• Social Media https://

www.facebook.com/MidwayHSAlumni

Question: Does the affinity you have for your college/university translate to your high school experience?

Legal Considerations

This Not This

Cultivation/Stewardship

Possible Events to Build SupportMISD Graduate Staff Members

The Nifty Nineties The Crazy Eighties

Homecoming Reunions at Football Game

Decade Reunions Tour the School

Decade Birthday Parties

Solicitation

Distinguished Alumni/Service Event

Athletic Hall of Fame

Recognition Wall Honorees

Targeted AsksTeacher Tributes/MemorialsClass Gifts Following ReunionBack to School Supplies - JJ Baskin, “The Gang’s All Here: Alumni Development, Relationships & Success – Texas Education Foundation Network, 4/5/2013

Other Strategies

Current Case StudyDenise Root, Executive DirectorCedar Hill ISD Education Foundation

HistoryAlumni Directory Database shared with the ISD

ISD and EF assist with 10 year class reunions

1980 and earlier organize their own reunionsAthletics drives alumni reunions/Hall of Fame

Longhorn LegacySocial media driven alumni campaign• Reconnect alumni with the district• Gather information – contact info, occupation• Speaker’s bureau• Walls of Fame w/photos and current occupation• RAISE MONEY!

Five50 CampaignChallenge the last 50 classes to each raise $5,000Cedar Hill community donation categoryThree categories of directed support

• Legacy Scholarship• Legacy Grant• Legacy Fund• Student Support • Learning Experiences• School Environment

Mechanicswww.causevox.com – online fundraising/crowdfunding

• Social media driven • Facebook, Twitter, Email, and CHISD website to promote• Multiple promotional videos• Year-end letters

Results• LOTS of Likes • Alumni agreeing they need to get behind this• BUT not a lot of donations so far

SummaryAlumni relationships were not cultivated prior to campaignNeed to have • Identified class leaders• Contacted them to get buy-in• Asked them to agree that they would donate• Ask them to network with other alumni

Contact Information

Suzi Pagel, CFREExecutive DirectorMidway ISD Education Foundation13885 Woodway DriveWaco, TX 76712254.761.5614Suzi.pagel@midwayisd.org MidwayHSAlumni

C. Denise RootExecutive DirectorCedar Hill ISD Education Foundation285 Uptown Blvd., Bldg. 300Cedar Hill, TX 75104972.291.1581 X 4047Denise.Root@chisd.net