gloria jeans' coffee

INTERNATIONAL BUSINESS

INTRODUCTION

Although Gloria Jean’s Coffee originated in Australia, it has many branches worldwide, also in Turkish Republic of Northern Cyprus.

In 2007, Nicosia In 2008, Famagusta In 2010, Kyrenia In 2011, EMU

PRODUCT:

Gloria Jean’s Coffees shops serve a

variety of coffees and other beverages, both hot and cold, along with pastries and coffee accessories.

Hot Drinks : Cappuccino, Caffe Latte, Classic Hot Chocolate

Cold Drinks: Very Vanilla Chiller, Crème Brulee, Cookies n’ Cream

STRATEGIES

In coffee industry, there are a lot of brands that sell the same product which is Coffee.

Market Share Thus, it is very important to keep more shares in market.

COMPETITIVE ADVANTAGE OF THE FIRM

Very comfortable atmosphere for students A suitable place for families with an inner playground.

GLORIA JEAN’S WAS ESTABLISHED LEFKOSHA(2007),FAMAGUSTA AND KYRENIA (2010).

THE FIRM’S GOALS.

IMPORTS Transaction in goods and services

2 basic types: Industrial and consumer goods Intermediate goods and services

IMPORTS (CONT.) Gloria Jean’s Coffee is situated more than 39 countries Those countries and also T.R.N.C imports every things from

Australia.

INGREDIENTS Coffee Beans

Sugar

Cold drinks

Chocolate

Raw materials

EXPORTS Shipping the goods and services out of the port of a country.

BOT-difference between imports and exports.

EXPORTS(CONT.) Only Australia can export of Gloria Jean’s products to franchising

countries.

T.R.N.C also can’t export goods of Gloria Jean’s Coffees’ products to another companies or markets. Just do services to its customers.

SWOT ANALYSIS-GLORIA JEANS COFFEE

SWOT IS DIVIDED INTO TWO CATEGORIES:

INTERNAL FACTORS

-Strength: Which gives the business an advantage over others

-Weakness: Which places the firm at a disadvantage relative to others.

EXTERNAL FACTORS

-Opportunities: External chances to make greater profits or sales

-Threat: Elements in the environment that could bring trouble for the firm

Gloria Jeans is one of the first coffee shops in TRNC and thus a market leader in the coffee market.

-Offers lower prices and fast services compared to their competitors.

-Attractive brand logo and their outlets are well designed and attractive.

-Their coffee shops are place at very strategic positions and highly trafficking areas to attract more customers.

-Offer variety of quality coffee with good flavors.

-Also provides drinks like Smoothies and Chillers and also bakery foods like cakes, Sandwiches and other light snacks.

STRENGTH

WEAKNESSES

-Many competitors like Robert’s Coffee

-Technological advancements requiring new equipments for making coffee

-High operating costs-Business profits are

highly dependent on the coffee product.

-Gloria Jeans can open more coffee outlets due to increase in coffee consumers.

-Whole bean sales in supermarkets

-Co-branding with other food manufactures

OPPORTUNITIES

THREATS

-Increase in competitors like Robert’s Coffee and fast food stores.

-Brand switching by customers.

-People becoming more health conscious reducing their intake of coffee.

EnvironmentalSustainability

Ethical Marketing Practices

Community Involvement

Corporate Social Responsibility

ENVIRONMENTAL SUSTAINABILITY

Gloria Jeans promotes sustainable farming, better conditions for farmers and a healthier environment.

Collaboration with the Rainforest Alliance. The first Australian company to receive the Corporate

Green Globe Award. Focused on reducing the impact of our packaging on the

environment.

COMMUNITY INVOLVEMENT

It’s part of the Gloria Jean’s Coffees experience; not only making great coffee, but making coffee that cares.

With Heart was established by Gloria Jean’s Coffees co-founders which partners with local coffee houses to respond to the needs in their community and invest in children, young people and families, to grow strong and healthy communities.

GLORIA JEAN'S COFFEES FAMAGUSTA STORE HOSTED GUESTS FROM THE "18+ REHABILITATION CENTER" WITHIN THE FRAMEWORK OF THE 19TH OF MAY ORGANIZATIONS.

Raising funds for

Cancer Research Foundation

Holding Traditional Chess Championship.

ETHICAL MARKETING PRACTICES: “At Gloria Jean’s we don’t talk about customer service

because we don’t have customers, we have guests.” Ian Martin (CEO of Gloria Jean’s Coffee franchise)

TAHIR TASLI FROM GLORIA JEAN’S COFFEES CYPRUS RECEIVED THE HIGHEST RECOGNITION AT 2012 INTERNATIONAL BARISTA CHAMPIONSHIP, WHICH WAS HELD IN BEAUTIFUL JAIPUR, INDIA. TAHIR REPRESENTED THE EUROPEAN REGION AT THE INTERNATIONAL COMPETITION.

HOW DOES CYPRUS PROBLEM AFFECT THE FIRM?

Good sides Made it difficult for foreign competitors to enter the

market Made it difficult for domestic coffee firms to grow by

entering foreign markets Bad sidesThreats to reputation

SUGGESTIONS

1.Remote Order 2. Delivery Service

REMOTE ORDER

Order directly off your Device Get detailed information about each drink including Popularity, Specials, Favourites etc.Choose the music you want to listen

DELIVERY SERVICE

Gain more free time Save on transportation cost