assignment ii: gloria jeans
DESCRIPTION
Charles Shaw Rashiqa Ahmed Claudia GammonTRANSCRIPT
Gloria Jean’sCharles Shaw
Rashiqa Ahmed
Claudia Ostarek-Gammon
Problems & Issues
• It does not provide a wide range of food
• Target market is very narrow
• Poor customer service
• Uncleanly and un- maintenanced environment
Problems & Issues (Continued)
• Franchise location are only centralised in two points. Hobart CBD and Eastlands
• Wi-Fi is not provided
• Comfortable atmosphere
Revised Marketing Strategies
• Widen the current market
• Increase store locations
• Improving on customer services
• Improving on ensuring a clean and well maintained environment
Revised Marketing Strategies (Continued)
• Providing free Wi-Fi
• Providing a comfortable and friendly atmosphere
• Offering customers loyalty cards
Current Communication Tools
• It’s use of Mass Media
• Social Media: Facebook, Twitter
• iPhone & Android Apps
Current Communication Tools (Continued)
• Currently focused on social media
• Does not effectively use mass media to engage audiences
Communication Tool (Continued)
• Sponsorship Marketing
• Public Relations
Ways to communicate to target market
• Radio
• Television Advertisements
Ways to communicate to target market (Continued)
• Distribution of pamphlets
• Advertisements in local newspapers and magazines