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GLOBAL STATISTICS & TRENDS
THE DIGITAL CONSUMER
48% of consumers
start mobile
research with a
search engine.
34% of subscribers
only use mobile
devices to read emails.
Apps account for 89%
of mobile media time,
with the other 11%
spent on websites.
Over 60% of
smartphone users
grab their smartphone
immediately after
waking up.
says 61% of users are unlikely
to return to a mobile site they had trouble
accessing and 40% visit a competitor’s site instead.
is the most mobile social network and 64%
of its referred traffic comes from either
smartphones or tablet devices.
By 2019, mobile
advertising will
represent 72% of US
digital ad spending.
88% of consumers
who search for local
businesses call or go
to that business
within 24 hours.
By 2020, they
Will account
for 40% of all
Consumers.
One Trillion annual
spending power.
THE INTERNET OF THINGS
Apple joins Amazon, Facebook, Google,
IBM and Microsoft in AI initiative
TAKEAWAYS
drazmilic@bracindustries.com
Q & A
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