GLOBAL STATISTICS & TRENDS

THE DIGITAL CONSUMER

48% of consumers

start mobile

research with a

search engine.

34% of subscribers

only use mobile

devices to read emails.

Apps account for 89%

of mobile media time,

with the other 11%

spent on websites.

Over 60% of

smartphone users

grab their smartphone

immediately after

waking up.

says 61% of users are unlikely

to return to a mobile site they had trouble

accessing and 40% visit a competitor’s site instead.

is the most mobile social network and 64%

of its referred traffic comes from either

smartphones or tablet devices.

By 2019, mobile

advertising will

represent 72% of US

digital ad spending.

88% of consumers

who search for local

businesses call or go

to that business

within 24 hours.

By 2020, they

Will account

for 40% of all

Consumers.

One Trillion annual

spending power.

THE INTERNET OF THINGS

Apple joins Amazon, Facebook, Google,

IBM and Microsoft in AI initiative

TAKEAWAYS

drazmilic@bracindustries.com

Q & A