global frozen market size, share, development, growth and demand forecast to 2020
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Global Frozen Market Size, Share, Development, Growth and
Demand Forecast to 2020
Frozen foods are foods stored beneath zero degree temperature for maintaining their moisture content at a
solidified state. This helps frozen food to be preserved for longer time than fresh food. One of the factors that are
contributing towards the expansion of frozen foods around the world is the shift in consumer lifestyle which is
influencing consumers towards ready to eat food products on account of saving cooking time. Freezing or
refrigeration provides consumers with access to seasonal foods and also refrigeration facilitates consumers to
preserve their food products for future use. Vegetables and fruits are plucked from farms, frozen and transported
across the globe. Growing number of working women globally, coupled with hectic routine is also expanding the
worldwide demand of frozen food.
The import of frozen chilled beef from Australia, which was earlier banned, is now allowed by Chinese
government. The increase in frozen food trade is also expected to boost up the global frozen food market over the
next several years. Moreover, food outlets such as Pizza Hut, McDonalds, Burger King Corporation, and KFC
have now started to stock frozen food products to supply surging fast food demand and ensure food availability
for a longer period. Frozen food saves the time of cooking in addition; frozen food provides the customers an
opportunity to enjoy any regional dish or any seasonal fruits, vegetables throughout the year.
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Based on different product type, global frozen food market can be segmented as frozen vegetables and fruits,
frozen meat, frozen fish, frozen seafood, frozen soup, frozen potato, frozen ready meals (such as pizza, potatoes,
snacks), and frozen desserts. On the basis of freezing methods, global frozen food market can be categorized as
contact freezers, air blast freezers, belt freezers and tunnel freezers.
Based on various active packaging techniques used for the frozen food packaging, global frozen food market can
be categorized as antimicrobials, edible films, oxygen scavengers, time temperature indicators and moisture
control.
Growing demand for convenience among customers, faster food preparations, avoidance of harmful
preservatives, high demand from emerging countries, increasing usage of refrigeration systems for industrial and
commercial freezing, and availability of regional and seasonal foods are some factors that are driving the growth
of global frozen food market.
Some of the opportunities for global frozen food market include growth in freezer space and lower penetration in
Asia-Pacific countries, and rising demand of frozen food prepared with organic ingredients.
Constant temperature requirements, presence of large unorganized sector of frozen food, local brands, higher
consumption of energy, consumer’s perception about frozen foods, higher logistics and storage costs, processing
© P&S Market Research. All rights reserved 3
Global Frozen Market Size, Share, Development, Growth and
Demand Forecast to 2020
and techniques in under penetrated market and health concerns are some hindrances that are affecting the global
frozen food market.
Among regions, the European region dominated the global frozen food market followed by North America. In
Asia-Pacific, economic developments along with increasing urbanization and rising disposable income are some
factors driving the frozen food market. Asia-Pacific is expected to witness the highest growth in the coming years.
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Some of the major competitors of global frozen food market include Nestlé SA, Sadia SA, Unilever PLC, Amy's
Kitchen, Inc., Goya Foods, Inc., Iceland Foods Ltd, The Schwan Food Company, Maple Leaf Foods Inc., Kraft
Food, Inc., H.J. Heinz Company, McCain Foods Limited, Nichirei Corporation.
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