global citizen brand toolkit
Post on 01-Nov-2014
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Powered by
c brand toolkit 2013
typographylogo
official iconBASIC COLORS
novecento wideNORMAL
BOOKLIGHTMEDIUM
BOLDDEMIBOLD
Choose the color that fits with your advertising
You can use it with opacity or solid and any color you want.
You can use it with theicon or without
Select the one that fits with your advertising.Use minimum 2 versions to make a nice contrast or
you can combine it with other typo
dashed line irregular AND
REGULAR bANNERS
BASIC ICONS
EnvironmentSOCIAL
ENTREPRENEURSHIPhealth CULTURE education
Use these issue icons for external promotion
Choose the direction that you prefer Play with different shapes and directions
The icons can be used in positive or negative
AIESEC BRAND
VISUALelements
aiesec signatures Powered byAn initiative by Helvetica Oblique (Required)
(Required)
Only 2 options are allowed
With opacity or solid color
This shapes never sustitute de AIESEC logo
(Required)
ALL THE COLORSYOU CAN USE
BluePantone 286CWeb (hex) #003399RGB 0/51/153CMYK 100/91/6/1HSB 220/100/60Lab 25/21/-61
AIESEC LOGO
c
LONG LOGO SHORT LOGO
*USE THE LOGO OR AN AIESEC SIGNATURE FOR ADVERTISING. aLSO YOU CAN USE BOTH AT THE SAME TIME
How can I makebrand alligned
advertising?
c
STEP 11.1 Choose your language
The languge that you choose needs to be theofficial one for all the program in your country
1.2 Select your global issuesDepending on your focus issues select the icons
that you want to use
1.3 DECIDE YOUR MAIN CHANNELSThis will help you to make a better promotionalmaterial. Remember that the importance of anadvertising is that it needs to fits with all your
communicaction channels
culturaSALUD
Recommendations
STEP 22.1 select your info
Think about which info you want todeliver. What do your customer needs to know?
2.2 Select your typosTry to combine different typos with the official one.
Select one that can reflects the essence of the program.
2.3 choose your imagesSelect all the images tha are going to representyour program. All of them need to be the same
in all your channels
Recommendations
iNTERCAMBIO SOCIAL
culturaSALUD
¿QUÉ ESPERAS?
6 A 8 SEMANAS
Inscríbete
aiesec.org.mx
colombia y perú
STEP 33.1 design your banners
Try to make something that can fits with theAIESEC brand and can support all the info
that you want to give
3.3 pimp your add with theaiesec brand and make
your guidelinesSelect the shapes that fits better with yourbanners and pictures. Established your guidelines so that will be easier to make
different applications.
3.4. make your campaignversions!
Respect all the guidelines that youestablished!
Recommendations
iNTERCAMBIO SOCIAL
6 A 8 SEMANAS
¿QUÉ ESPERAS?
Inscríbete
colombia y perú
aiesec.org.mx
cultura SALUD
c
6 A 8 SEMANAS
¿QUÉ ESPERAS?
Inscríbete
colombia y perú
aiesec.org.mx
cultura SALUD
iNTERCAMBIO SOCIAL
c
any doubts?contact us:
crissettea@ai.aiesec.org
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