glassdoor - employees as brand ambassadors - final final

Turning your Employees into Effective Talent Ambassadors

Jennifer Trendler – Director, Talent at Nitro

#GrowNitro

• San Francisco

• Dublin •

Nitra

• St. Petersburg

• Melbourne

Who is Nitro?

Founded in AustraliaWith our Global HQ in San Francisco.

Hired 80+ people in 2014Have Hired 50+ in 2015

200 Employees across 5 Locations

What do we do?

The first and now leading replacement for Adobe Acrobat

Nitro ProThe easiest and most powerful way to

share documents for eSigning, approvals, collaboration and workflow

Nitro Cloud

Our culture: Use technology to work more efficiently and effectively

1. Talent at Nitro

2. Hiring Climate

3. Employment Brand

4. Talent Ambassador Program

What’s on Tap

• Talent is the best determinant of a company’s long term success• Working at Nitro is a career defining opportunity

Talent Philosophy

Nitronaut Core Values

High Performance

Be GoodNo Bullshit

The Talent Team

Hiring Climate• Hiring Plan: Ambitious; Global • Highly Competitive Job Market

Employment Brand• Social: Glassdoor, LinkedIn, The Muse, Talent-focused Blog posts• Employee Engagement: GaggleAmp, Referral Programs• Branding Campaign: Wombat Nation • End Goal: Reaching, then hiring, great people

Nitronauts as Talent Ambassadors

Talent Ambassador Program 1.0• Enthusiastic team = Lots of Referrals • Pain points: Response time; Quality of referrals

Vive la Revolution!

Leverage Technology, Implement Training, Reinforce

Goals:

• Keep it simple

• More qualified referrals

• Excellent employee experience

• Phenomenal candidate experience

Talent Ambassador Program 2.0

Our goal was to have 80% of every office participating…

…Mission accomplished!

Talent Ambassador Program 2.0Onboarding:• Tools• Terms• Do’s and Don’ts

Ongoing:• Contests• Acknowledgements – Team Meetings• Quarterly Celebration

2015

45% of our hires-to-date came from the

Talent Ambassador Program

2014

35% of our hires came from

the Talent Ambassador Program

Thanks!Q & A

@Jtrendler @NitroCareers Jennifer.Trendler@GoNitro.com