glass expo northeast presentation slides - social media
Post on 06-Aug-2015
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Insider’s Secrets to Making Money with Social Media
By Brian Offenberger, CeM, CSMA
April 23, 2015
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Today’s Discussion Points
• Why Social Media Followers are Important
• How to Get More Followers
• How to Turn Followers into Customers
• 6 Key Metrics to Monitor Social ROI
• Tools and Resources to Manage Social Media
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Common Mistakes
• Ignoring it.
• No plan.
• Not measuring results.
• Listening.
• No branded images.
• No videos.
• Pushing products.
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Social Media Metrics
• Referring Website Traffic Sources
• Conversions to Desired Outcomes
• Impressions
• Engagement
• Follower Growth
• Cost of Acquisition
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Free Mini Marketing Plan
• Leave your business card
• We’ll do a one hour marketing review covering
anything you like – you set the agenda
• My team will contact you next week to schedule
our meeting
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