giving back: 4 ways to create meaningful community participation
Post on 03-Aug-2015
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In a recent article featured on Entrepreneur.com, Brian Fielkow, Business Leader, Author, and Keynote speaker, discusses the importance of a
meaningful connection between a charity and its contributors. Too often today, employees support
charities that haven’t been chosen by them, but their employer.
They give for givings sake but aren’t necessarily emotionally invested. Fielkow, therefore, states that “while the donations may be put to good use, the act
of giving thus becomes more of an empty ritual”.
1. Let employees take the wheel
In order to let employees become emotionally invested in a cause, involve them in the process. This doesn’t have to end at merely choosing a charity. Let them drive a plethora of
endeavors – from youth sports to fun runs to church activities, etc.
“Let employees lead you to community events and don’t force anyone to participate in programs devoid of meaning
for them”.
2. Involve staffers in your outreach efforts
On the other side, bring your employees along when you yourself become involved in a community event. If you’re passionate about a specific cause, share your excitement
with your company and invite them to join you.
3. Be active
Look for programs that go beyond monetary donations. Find charitable organizations that let you participate in
events and make a difference by sharing your time and skill.#!
Being physically involved in an activity can be very rewarding; sometimes even more so than donating money.
These events may also end up becoming very memorable for your employees.
4. Switch things around
If you have found your cause and donate regularly, by all means, keep it up. At the same time, Fielkow suggests taking on a new cause each year in addition. “By giving
attention to a variety of charities of interest to employees, more team members will become engaged.”
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