giles calver, some thoughts on food packaging at outstanding by design
Post on 20-Oct-2014
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BIA BEAG 10th MAY 2014
Some Thoughts on food packaging...
The creative agency that builds desire
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
• 70% of purchase decisions are made in store
• 10% of shoppers switch brands inside the store
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Provenance
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BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Distinction through shape
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BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Brand personality
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BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Purchaser and consumer
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Zigging when others are zagging
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
What’s in a name
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Distinction through image
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Shelf impact
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Brand distinction
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Telling a story
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BIA BEAG 10th MAY 2014
Storytelling
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BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Delightful reveal
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BIA BEAG 10th MAY 2014
Descriptive power
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Brand presence
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
BIA BEAG 10th MAY 2014
Taste projection
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Product Display
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Quality cues
BIA BEAG 10th MAY 2014
Quality cues
BIA BEAG 10th MAY 2014
Thank you
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