giles calver, some thoughts on food packaging at outstanding by design
Post on 20-Oct-2014
632 views
DESCRIPTION
Giles Calver, author of What Is Packaging Design, shared some specific thoughts on food packaging at the end of Outstanding By Design in Highbank Organic Orchard You can see more here: www.biabeag.comTRANSCRIPT
![Page 1: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/1.jpg)
BIA BEAG 10th MAY 2014
Some Thoughts on food packaging...
The creative agency that builds desire
![Page 2: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/2.jpg)
BIA BEAG 10th MAY 2014
![Page 3: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/3.jpg)
BIA BEAG 10th MAY 2014
• 70% of purchase decisions are made in store
• 10% of shoppers switch brands inside the store
![Page 4: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/4.jpg)
BIA BEAG 10th MAY 2014
Provenance
![Page 5: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/5.jpg)
BIA BEAG 10th MAY 2014
![Page 6: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/6.jpg)
BIA BEAG 10th MAY 2014
![Page 7: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/7.jpg)
BIA BEAG 10th MAY 2014
Distinction through shape
![Page 8: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/8.jpg)
BIA BEAG 10th MAY 2014
![Page 9: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/9.jpg)
BIA BEAG 10th MAY 2014
![Page 10: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/10.jpg)
BIA BEAG 10th MAY 2014
Brand personality
![Page 11: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/11.jpg)
BIA BEAG 10th MAY 2014
![Page 12: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/12.jpg)
BIA BEAG 10th MAY 2014
![Page 13: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/13.jpg)
BIA BEAG 10th MAY 2014
![Page 14: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/14.jpg)
BIA BEAG 10th MAY 2014
![Page 15: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/15.jpg)
BIA BEAG 10th MAY 2014
![Page 16: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/16.jpg)
BIA BEAG 10th MAY 2014
Purchaser and consumer
![Page 17: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/17.jpg)
BIA BEAG 10th MAY 2014
Zigging when others are zagging
![Page 18: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/18.jpg)
BIA BEAG 10th MAY 2014
![Page 19: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/19.jpg)
BIA BEAG 10th MAY 2014
![Page 20: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/20.jpg)
BIA BEAG 10th MAY 2014
What’s in a name
![Page 21: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/21.jpg)
BIA BEAG 10th MAY 2014
Distinction through image
![Page 22: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/22.jpg)
BIA BEAG 10th MAY 2014
![Page 23: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/23.jpg)
BIA BEAG 10th MAY 2014
![Page 24: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/24.jpg)
BIA BEAG 10th MAY 2014
![Page 25: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/25.jpg)
BIA BEAG 10th MAY 2014
Shelf impact
![Page 26: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/26.jpg)
BIA BEAG 10th MAY 2014
Brand distinction
![Page 27: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/27.jpg)
BIA BEAG 10th MAY 2014
![Page 28: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/28.jpg)
BIA BEAG 10th MAY 2014
![Page 29: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/29.jpg)
BIA BEAG 10th MAY 2014
Telling a story
![Page 30: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/30.jpg)
BIA BEAG 10th MAY 2014
![Page 31: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/31.jpg)
BIA BEAG 10th MAY 2014
Storytelling
![Page 32: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/32.jpg)
BIA BEAG 10th MAY 2014
![Page 33: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/33.jpg)
BIA BEAG 10th MAY 2014
![Page 34: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/34.jpg)
BIA BEAG 10th MAY 2014
Delightful reveal
![Page 35: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/35.jpg)
BIA BEAG 10th MAY 2014
![Page 36: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/36.jpg)
BIA BEAG 10th MAY 2014
Descriptive power
![Page 37: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/37.jpg)
BIA BEAG 10th MAY 2014
Brand presence
![Page 38: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/38.jpg)
BIA BEAG 10th MAY 2014
![Page 39: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/39.jpg)
BIA BEAG 10th MAY 2014
![Page 40: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/40.jpg)
BIA BEAG 10th MAY 2014
Taste projection
![Page 41: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/41.jpg)
BIA BEAG 10th MAY 2014
Product Display
![Page 42: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/42.jpg)
BIA BEAG 10th MAY 2014
Quality cues
![Page 43: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/43.jpg)
BIA BEAG 10th MAY 2014
Quality cues
![Page 44: Giles Calver, Some thoughts on food packaging at Outstanding By Design](https://reader034.vdocuments.us/reader034/viewer/2022051816/5444fd06afaf9f7e338b460c/html5/thumbnails/44.jpg)
BIA BEAG 10th MAY 2014
Thank you