getting graphic: understanding the impact of graphic design on branding and sales

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graphic design matters

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graphic design matters

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starting is more important than finishing

+ know who you are, what makes you different, unique

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starting is more important than finishing

+ know your audience, what do they value, how do they make decisions?

KNOWING WHO YOU ARE

KNOWING YOUR AUDIENCE

Answers the question

“What’s in it for me?”

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starting is more important than finishing

+ know what you’re trying to do

– What are your business goals?

– What does success look like?

– What response are you looking for?

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laying the groundwork

+ Brand guide – more than just logo do’s and don’ts

– http://brandguide.tamu.edu/

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mapping it out

+ Pyramid of Communication Graphics

IDENTITY

BRANDING

PRODUCTS OR SERVICES

EVENTS, PROMOS, ANNUALS

FLEXIBILITY

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MORE

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first steps

Discussion with stakeholders

Identify where it fits in the pyramid

Creative brief

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keys to good graphics

+ Less is more

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keys to good graphics

+ Less is more

+ Hierarchy

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keys to good graphics

+ Less is more

+ Hierarchy

+ People want inspiring

+ People want authentic and true

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common pitfalls

+ Starting “at the end”

+ Trying to do everything at once

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questions?

brianna lock

+ brianna@wordplusdesign.com

+ wordplusdesign.com