getting found and optimizing for local search
Post on 01-Sep-2014
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People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently. You can view a full recording of this webinar online here: http://www.hallme.com/webinars/getting-found-and-optimizing-for-local-search-230.php
TRANSCRIPT
- Optimizing for Local SearchOptimizing for Be Found Local Search Getting Found
- Who We Are Hall Internet Marketing Portland, Maine In Business over 13 Years Katie Conroy SEO Analyst Local Search Specialist katie@hallme.com
- Got Questions? Use GoToWebinar Ask a Question Email me katie@hallme.com
- When You Leave, You Will Know What is Local Search/ Why is it Important? What Local Search Impacts Local Search Ranking Factors Where to Begin?
- Why is Local Search/Local SEO Important?
- What is a Local Search?
- Geo Modified Keywords Explicit Search Pizza in Boston Ham Pizza : Dogwood Cafe
- Implied Local Search Implicit Search Pizza Place Ernestos Pizza- Boston MA
- BOSTON FOR A DAY!
- Googling: Local Search
- Where to Start to Help My Business? Major Search Engines o Google o Yahoo o Bing
- Local Search Dashboards Google+ Local Bing Business Portal Yahoo Local Listings
- Google+ Local
- Bing Business Center
- Yahoo Local Listings
- What Does Local Search Impact? SERPs Website Traffic Online Reputation Mobile Search Social Media
- Impacting SERPs
- Yum!
- Dissecting a SERP
- Impacting Website Traffic
- Website Traffic Metrics
- Impacting Online Reputation
- Impacting Mobile Users
- Impacting Social Media
- What Does Local Search Impact (Review!) SERPs Website Traffic Online Reputation Mobile Search Social Media
- Local Search Ranking Factors Physical Address in City of Search Proper Category Associations Proximity of Address to Centroid Domain Authority of Website Quantity & Quality of Citations Reviews NAPs
- Physical Address in City of Search
- Proper Category Associations
- Proximity of Address to Centroid
- Domain Authority of Website
- Quantity & Quality of Citations
- Reviews
- NAPs Name of Business Address (Not a P.O. Box) Phone Number (Local)
- Local Search-Boston Adventure: Over
- What We Covered What is Local Search/ Why is it Important? What Local Search Impacts Local Search Ranking Factors Where to Begin?
- Questions???
- Learn More! Twitter: @hall_web Blog- www.hallme.com/blog/ Webinars- www.hallme.com/webinars o 10/2-- What are Businesses Supposed to do with Google+? o 11/27 Advanced Tactics in Local Search
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