get the word out! 3 actions to increase your social presence - susanne petersson
Post on 12-Apr-2017
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Be prepared to share your
� Elevator Pitch
� Areas of Expertise
� Goals, Objectives
� Business Proposition
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Create a consistent yet
flexible brand…
Applicable to various social
sites, industries, and job
positions
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Become involved
� Follow relevant people, organizations
� Develop connections
� Join groups
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Volunteer Assistance at Events
� Job fairs
� Workshops
� Conferences
� Trade shows
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Volunteer Assistance at Events
� Job fairs
� Workshops
� Conferences
� Trade shows
Announce your participation on social
media sites
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Provide value
� Include links to relevant articles,
content
� Suggest helpful resources
� Introduce contacts
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Become the Go-To Person
� Contribute to on-line discussions
� Write about events
� Author your own blog
� Submit articles
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Manage responses
� Maintain control over discussions
about your posts
� Keep your comments positive and
on subject
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Learn basics of top social sites
� Identify the focus of each site,
reason(s) for users to access
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Learn basics of top social sites
� Identify the focus of each site,
reason(s) for users to access
� Determine whether your
expertise meets needs of
typical site user
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Select social sites
� To showcase your
flexibility
� Which broadens your reach
� That contribute to your branding
strategy
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Select social sites
� Write a site-appropriate biography
to attract potential
Visitors
Users
Customers
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Announce your activities
� Adjust presentation style by site
� Present relevant details:
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Announce your activities
� Adjust presentation style by site
� Present relevant details:
� In advance of events, such as
conferences
� To encourage interest, discussion
� Of on-line activities; include links
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Monitor social activity
� Create Google alerts
� Your name, other people to follow
� Organizations, events following
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Monitor social activity
� Create Google alerts
� Your name, other people to follow
� Organizations, events following
� Include related apps on your mobile
� Regularly contribute to each site
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My Background
� Establish methodologies to uphold
productive and respectful processes
� Lead client-customer facing teams
to enhance relations
� Optimize internal cooperation
and continuity
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