get more from google
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Get More From Google
Matt CertoPresident/Founder
Today’s Goals① 30,000 Foot
Understanding② Understand a
Methodology③ Explore Specific Tactics④ Practitioner’s Roadmap
Google from 30,000 Feet
History Lesson
30,000 Feet
Sergey & Larry
30,000 Feet
The Algorithm
30,000 Feet
The Algorithm
30,000 Feet
The Algorithm
30,000 Feet
The Algorithm
30,000 Feet
• Roughly 200 components• Changes in number and weight• Values on-page and off-page factors
Relevance• What words are on your page?• How fresh is your content?• What words are in your domain name?• What pages link to yours?
30,000 Feet
30,000 Feet
PageRank
30,000 Feet
30,000 Feet
Practitioner’sMethodology
Methodology
Methodology
Useful Tactics
Know thy words
Useful Tactics
Starter Words
orlando hotelshotels in orlando
Optimize Pages
Useful Tactics
• Title Tags• H1 Tags• Domain Name(s)
Update Content Often
Useful Tactics
• Google loves fresh text
Build Links (Votes)
Useful Tactics
• Look at links to competing firms• Sign up for free and paid directories• Look for industry-specific opportunities to create links
Build Links (Votes)
Useful Tactics
Useful Tactics
Useful Tactics
Structure Links Properly
Useful Tactics
WRONG•For more information, click here.RIGHT•For more information, visit discount Orlando hotels.
Start a Link Exchange Page
Useful Tactics
Recruit and solicit link partners.
Focus on 2nd Level Pages
Useful Tactics
Get Comfortable with Analytics
Useful Tactics
“We have Google Analytics installed but we don’t really know what the reports mean.”
Cater to Users
Useful Tactics
Don’t create pages just for search engines. Google will know.
SEO is not Free
Useful Tactics
“For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google
Practitioner’s Roadmap
First Steps
Roadmap
Search engine success is a journey, not a day-trip.
Ongoing Education
Roadmap
www.seomoz.org
www.mattcutts.com/blog
Benchmarking/Goals
Roadmap
• Assess current standing
• Set 3, 6, 12 month goals
Develop Schedule
Roadmap
• On-site tactics
• Off-site tactics
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