Get More From Google

Download Get More From Google

Post on 01-Nov-2014

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Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

TRANSCRIPT

  • 1. Get More From Google Matt Certo President/Founder
  • 2.
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  • 6. Todays Goals
    • 30,000 Foot Understanding
    • Understand a Methodology
    • Explore Specific Tactics
    • Practitioners Roadmap
  • 7. Google from 30,000 Feet
  • 8. History Lesson 30,000 Feet
  • 9. Sergey & Larry 30,000 Feet
  • 10. The Algorithm 30,000 Feet
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  • 13. The Algorithm 30,000 Feet
  • 14. The Algorithm 30,000 Feet
  • 15. The Algorithm 30,000 Feet
    • Roughly 200 components
    • Changes in number and weight
    • Values on-page and off-page factors
  • 16. Relevance
    • What words are on your page?
    • How fresh is your content?
    • What words are in your domain name ?
    • What pages link to yours?
    30,000 Feet
  • 17. 30,000 Feet
  • 18. PageRank 30,000 Feet
  • 19.
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  • 21. 30,000 Feet
  • 22. Practitioners Methodology
  • 23. Methodology
  • 24. Methodology
  • 25. Useful Tactics
  • 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
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  • 32. Optimize Pages Useful Tactics
    • Title Tags
    • H1 Tags
    • Domain Name(s)
  • 33.
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  • 36. Update Content Often Useful Tactics
    • Google loves fresh text
  • 37. Build Links (Votes) Useful Tactics
    • Look at links to competing firms
    • Sign up for free and paid directories
    • Look for industry-specific opportunities to create links
  • 38. Build Links (Votes) Useful Tactics
  • 39. Useful Tactics
  • 40. Useful Tactics
  • 41. Structure Links Properly Useful Tactics
    • WRONG
    • For more information, click here .
    • RIGHT
    • For more information, visit discount Orlando hotels .
  • 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
  • 43. Focus on 2 nd Level Pages Useful Tactics
  • 44. Get Comfortable with Analytics Useful Tactics We have Google Analytics installed but we dont really know what the reports mean.
  • 45. Cater to Users Useful Tactics Dont create pages just for search engines. Google will know.
  • 46. SEO is not Free Useful Tactics For every $1 a business spends on Adwords, they receive an average of $8 in profit. --Google
  • 47. Practitioners Roadmap
  • 48. First Steps Roadmap Search engine success is a journey, not a day-trip.
  • 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
  • 50. Benchmarking/Goals Roadmap
    • Assess current standing
    • Set 3, 6, 12 month goals
  • 51. Develop Schedule Roadmap
    • On-site tactics
    • Off-site tactics
  • 52.
  • 53. Thank you! Matt Certo [email_address] 407-722-7830