Get More From Google
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Post on 01-Nov-2014
DESCRIPTIONSpeech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.
- 1. Get More From Google Matt Certo President/Founder
- 6. Todays Goals
- 30,000 Foot Understanding
- Understand a Methodology
- Explore Specific Tactics
- Practitioners Roadmap
- 7. Google from 30,000 Feet
- 8. History Lesson 30,000 Feet
- 9. Sergey & Larry 30,000 Feet
- 10. The Algorithm 30,000 Feet
- 13. The Algorithm 30,000 Feet
- 14. The Algorithm 30,000 Feet
- 15. The Algorithm 30,000 Feet
- Roughly 200 components
- Changes in number and weight
- Values on-page and off-page factors
- 16. Relevance
- What words are on your page?
- How fresh is your content?
- What words are in your domain name ?
- What pages link to yours?
- 17. 30,000 Feet
- 18. PageRank 30,000 Feet
- 21. 30,000 Feet
- 22. Practitioners Methodology
- 23. Methodology
- 24. Methodology
- 25. Useful Tactics
- 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
- 32. Optimize Pages Useful Tactics
- Title Tags
- H1 Tags
- Domain Name(s)
- 36. Update Content Often Useful Tactics
- Google loves fresh text
- 37. Build Links (Votes) Useful Tactics
- Look at links to competing firms
- Sign up for free and paid directories
- Look for industry-specific opportunities to create links
- 38. Build Links (Votes) Useful Tactics
- 39. Useful Tactics
- 40. Useful Tactics
- 41. Structure Links Properly Useful Tactics
- For more information, click here .
- For more information, visit discount Orlando hotels .
- 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
- 43. Focus on 2 nd Level Pages Useful Tactics
- 44. Get Comfortable with Analytics Useful Tactics We have Google Analytics installed but we dont really know what the reports mean.
- 45. Cater to Users Useful Tactics Dont create pages just for search engines. Google will know.
- 46. SEO is not Free Useful Tactics For every $1 a business spends on Adwords, they receive an average of $8 in profit. --Google
- 47. Practitioners Roadmap
- 48. First Steps Roadmap Search engine success is a journey, not a day-trip.
- 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
- 50. Benchmarking/Goals Roadmap
- Assess current standing
- Set 3, 6, 12 month goals
- 51. Develop Schedule Roadmap
- On-site tactics
- Off-site tactics
- 53. Thank you! Matt Certo [email_address] 407-722-7830
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