Get More From Google

Download Get More From Google

Post on 01-Nov-2014

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Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

TRANSCRIPT

<ul><li> 1. Get More From Google Matt Certo President/Founder </li> <li> 2. </li> <li> 3. </li> <li> 4. </li> <li> 5. </li> <li> 6. Todays Goals <ul><li>30,000 Foot Understanding </li></ul><ul><li>Understand a Methodology </li></ul><ul><li>Explore Specific Tactics </li></ul><ul><li>Practitioners Roadmap </li></ul></li> <li> 7. Google from 30,000 Feet </li> <li> 8. History Lesson 30,000 Feet </li> <li> 9. Sergey &amp; Larry 30,000 Feet </li> <li> 10. The Algorithm 30,000 Feet </li> <li> 11. </li> <li> 12. </li> <li> 13. The Algorithm 30,000 Feet </li> <li> 14. The Algorithm 30,000 Feet </li> <li> 15. The Algorithm 30,000 Feet <ul><li>Roughly 200 components </li></ul><ul><li>Changes in number and weight </li></ul><ul><li>Values on-page and off-page factors </li></ul></li> <li> 16. Relevance <ul><li>What words are on your page? </li></ul><ul><li>How fresh is your content? </li></ul><ul><li>What words are in your domain name ? </li></ul><ul><li>What pages link to yours? </li></ul>30,000 Feet </li> <li> 17. 30,000 Feet </li> <li> 18. PageRank 30,000 Feet </li> <li> 19. </li> <li> 20. </li> <li> 21. 30,000 Feet </li> <li> 22. Practitioners Methodology </li> <li> 23. Methodology </li> <li> 24. Methodology </li> <li> 25. Useful Tactics </li> <li> 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando </li> <li> 27. </li> <li> 28. </li> <li> 29. </li> <li> 30. </li> <li> 31. </li> <li> 32. Optimize Pages Useful Tactics <ul><li>Title Tags </li></ul><ul><li>H1 Tags </li></ul><ul><li>Domain Name(s) </li></ul></li> <li> 33. </li> <li> 34. </li> <li> 35. </li> <li> 36. Update Content Often Useful Tactics <ul><li>Google loves fresh text </li></ul></li> <li> 37. Build Links (Votes) Useful Tactics <ul><li>Look at links to competing firms </li></ul><ul><li>Sign up for free and paid directories </li></ul><ul><li>Look for industry-specific opportunities to create links </li></ul></li> <li> 38. Build Links (Votes) Useful Tactics </li> <li> 39. Useful Tactics </li> <li> 40. Useful Tactics </li> <li> 41. Structure Links Properly Useful Tactics <ul><li>WRONG </li></ul><ul><li>For more information, click here . </li></ul><ul><li>RIGHT </li></ul><ul><li>For more information, visit discount Orlando hotels . </li></ul></li> <li> 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners. </li> <li> 43. Focus on 2 nd Level Pages Useful Tactics </li> <li> 44. Get Comfortable with Analytics Useful Tactics We have Google Analytics installed but we dont really know what the reports mean. </li> <li> 45. Cater to Users Useful Tactics Dont create pages just for search engines. Google will know. </li> <li> 46. SEO is not Free Useful Tactics For every $1 a business spends on Adwords, they receive an average of $8 in profit. --Google </li> <li> 47. Practitioners Roadmap </li> <li> 48. First Steps Roadmap Search engine success is a journey, not a day-trip. </li> <li> 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog </li> <li> 50. Benchmarking/Goals Roadmap <ul><li>Assess current standing </li></ul><ul><li>Set 3, 6, 12 month goals </li></ul></li> <li> 51. Develop Schedule Roadmap <ul><li>On-site tactics </li></ul><ul><li>Off-site tactics </li></ul></li> <li> 52. </li> <li> 53. Thank you! Matt Certo [email_address] 407-722-7830 </li> </ul>