george saliaris faseas at open coffee athens xvi
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Google Confidential and Proprietary 1
From entrepreneur to Google
George Saliaris-Fasseas Country Manager, Greece Presentation @ OpenCoffee Athens, 4/11/2008
some thoughts on entrepreneurship
Google Confidential and Proprietary 2
Summing up the Attitude
-Father: ‘Everything that is scarce is expensive. A good horse is very scarce and hence very expensive!
-Son: ‘How come?
Isn’t a cheap good horse even scarcier?’ (Streissler, 1973)
opencoffee 4/11/2008
Google Confidential and Proprietary 3
Another viewpoint
Entrepreneurs are not nice people…
…’nice guys do not win’
(Collins et al, 1964)
opencoffee 4/11/2008
Google Confidential and Proprietary 4
University opencoffee 4/11/2008
Google Confidential and Proprietary 5
Procurement Manager opencoffee 4/11/2008
Google Confidential and Proprietary 6
The opportunity
Making things:
SIMPLER, BETTER, CHEAPER
opencoffee 4/11/2008
Google Confidential and Proprietary 7
The Navy (1996) opencoffee 4/11/2008
Google Confidential and Proprietary 8
Managing Partner (2000) opencoffee 4/11/2008
Google Confidential and Proprietary
WIBI?
WIBI
WIBI
WIBI
WIBI
WIBI
WIBI
WIBI
WIBI
WIBI 9
opencoffee 4/11/2008
Google Confidential and Proprietary 10
my first book
Relationship Marketing στο Διαδίκτυο
‘Αµφίδροµη Διαφήµιση
Δυναµική Επικοινωνία
στην Εποχή της Πληροφορίας’
(2002, Libris Tech)
opencoffee 4/11/2008
Google Confidential and Proprietary 11
Managing Director OgilvyOne (2005)
People
Focus
5 star program
2005 2006 2007 2008 (est)
Profit
opencoffee 4/11/2008
Google Confidential and Proprietary
OgilvyOne Awards
2008 • Gold in IAB mixx (best international campaign)
• 24 Ermis Awards (most awarded company in Greece again!)
• Grand Ermis in ‘Ermis Web’ & ‘Ermis Direct’, Innovation Award in ‘Ermis Direct’
2007 • 24 Ermis Awards (most awarded company in Greece) • Grand Ermis in ‘Ermis Web’, Innovation Award in ‘Ermis Direct’
2006
• 9 Ermis Awards 6 “Ermis Web” and 3 “Ermis Direct” awards Awarded the only Ermis Gold given to an interactive campaign
2005 • 5 Ermis Awards
3 “Ermis Web” and 1 “Ermis Direct” awards Grand Ermis in ‘Ermis Web’ category
opencoffee 4/11/2008
13
www.ourwork.gr
14
www.ourwork.gr
15
Vodafone “Livefeeds” viral campaign
16
Livefeeds.gr
17
The girl on the web, calls the user on the phone!
18
Showcasing the service through storyline
19
…and finally delivering the brand message
Google Confidential and Proprietary 20
The McKinsey Mind
Business Need
Competitive
Organizational
Financial
Operational
Managing
Team
Client
Self
Analyzing
Framing
Designing
Gathering
Interpreting
Presenting
Structure
Buy-In
Implementation
Dedication
Reaction
Completion
Iteration
Leadership
Vision
Inspiration
Delegation
Problem Intuition
Data
Solution
Rasiel & Friga (2002)
opencoffee 4/11/2008
Google Confidential and Proprietary 21
5 frogs
5 FROGS ARE SITTING ON A LOG.
4 DECIDE TO JUMP OFF.
HOW MANY ARE THERE ON THE LOG?
5, BECAUSE THERE IS DIFFERENCE BETWEEN
DECIDING AND DOING
opencoffee 4/11/2008
Google Confidential and Proprietary
Country Manager, Greece
22
Google Confidential and Proprietary
My priorities
1. Grow internet in Greece
2. AdWords
3. AdSense
4. Be more Local / Products (PLEASE report issues/problems/ideas)
5. Be an engine of economic growth (particularly for SMBs)
6. Partnerships
23
Google Confidential and Proprietary
Some Projects of interest
• Google Online Marketing Challenge (Classes register until 23rd January)
www.google.com/onlinechallenge/index.html
• Google Anita Borg Scholarship- EMENA (Submit by 26th January)
www.google.com/anitaborg-emena/
• Project 10^100. (Voting begins 27th January)
www.project10tothe100.com
24
Google Confidential and Proprietary 25
Thank you
georgesf@google.com
Google Confidential and Proprietary 26
Culture, Collaboration, and Speed: A View of Google’s Bottoms-up Drive Innovation Taken from a presentation of Nelson Mattos Vice President, EMEA Engineering
Google Confidential and Proprietary 27
The Challenge of Innovating Globally
How do we stay innovative and agile with so many products, so many languages, and so many engineers and product managers in different countries?
Google Confidential and Proprietary 28
Start with a mission that withstands the test of time
• We believe in democratising access to the world’s information.
• The best search engine should give you exactly what you want.
• People should have access to information whenever they want, and however they want it.
• Keep it open.
• The litmus test: does it stand the test of time?
Google Confidential and Proprietary 29
The Dos and Don’ts
We Don’t…
…do traditional product management: incremental features, ROI / finance driven, pie charts, etc.
…think small, niche solutions, short-term thinking, incremental improvement, vertical solutions
…go it alone -- all information and vision must be shared across all teams
…forget our guiding principle: users come first, not money
Google Confidential and Proprietary 30
Create a culture of Dos
Six Rules of Innovation
Google Confidential and Proprietary 31
1. Hire the best
Google Confidential and Proprietary 32
2. 20% is at our core
Google Confidential and Proprietary 33
Google News
20 Percent Projects Make a Difference Simulator in Google Earth
Google Romansch
Google Confidential and Proprietary 34
3. Transparency
Google Confidential and Proprietary 35
Google Trends
Google Confidential and Proprietary 36
4. Data, data, data
Google Confidential and Proprietary 37
Google Labs
Google Confidential and Proprietary 38
5. Users come first
Google Confidential and Proprietary 39
Speed matters
Google Confidential and Proprietary 40
iGoogle
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