geolocation services

Geolocation Services

Martin BryantMarketing Manchester& TheNextWeb.com

@MartinSFP

What are Geolocation Services?

• Usually mobile

• Emphasises “Where you are”, “where things are”

• …or both.

How do they work?

This is the technical bit…

Either:

• GPS signal

• Cell triangulation

…but that doesn’t matter…

Open to almost everyone

Uses: Satnav

From…

to…

Expensive Free

Mobile Mapping: Beyond Satnav

Location-based networking

The first wave…

Google Latitude

Making a game of location sharing

Foursquare

Making a game of location sharing

Gowalla

‘Find My iPhone’

Geotagging

Photos, video, audio, information – tied to a location.

What Geotagging makes possible

What Geotagging makes possible

Location-based search

Recent Developments:Augmented Reality

Seeing the world through ‘online eyes’

Recent Developments:Twitter Geolocation

Barriers

• Privacy concerns

• Over-sharing

• Ubiquity of technology

• …but the benefits outweigh the concerns

Facebook will change everything

The Future

Geolocation = everywhere and everything

AppsHyper-aware cities

Social changeon a grand scale

…and that’s that!

@MartinSFP