geoff tan - pinpointing sustainable growth and new revenue strategies

Pinpointing sustainable growth and new revenue

strategies

Geoff TanSVP Strategic Marketing DepartmentSingapore Press HoldingsSingapore

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CHANGICHANGINGNG T

HTHEE

GAM GAME! E!

UkraineUkraine

The LittleThe LittleRed DotRed Dot

SINGAPORESINGAPORE

IN THE 1960s…

LEE KUAN YEW

THE MAN WHOCHANGED THE GAMEFOR SINGAPORE!

TODAY

WORLD’S MOST BUSINESS-FRIENDLY ECONOMY

WORLD'S SECOND BIGGEST CASINO GAMBLING MARKET

WORLD'S FOURTH LEADING FINANCIAL CENTRE

WORLD‘S WEALTHIEST NATION BY GDP PER CAPITA

WORLD’S HIGHEST TRADE TO GDP RATIO

ONLY ASIAN COUNTRY TO HAVE AAA CREDIT RATINGS FROM STANDARD & POOR’S, MOODY’S AND FITCH

HOME TO MORE THAN 10,000 MNCS FROM THE UNITED STATES, JAPAN, AND EUROPE, CHINA AND INDIA

GEOFF

I’D LIKE TO START MY PRESENTATION BY TELLING YOU WHY I’M DRESSEDLIKE THIS FOR AN EVENT OF THIS STATURE …

POSSIBLY THE BEST COMMERCIAL GAME-CHANGERIN THE MODERN WORLD!

iPADTHE PORTABILITY OF A SMARTPHONE WITH THE VIEWABLE THE PORTABILITY OF A SMARTPHONE WITH THE VIEWABLE

SCREEN SIZE OF A LAPTOPSCREEN SIZE OF A LAPTOP

iPODONE THOUSAND SONGS IN YOUR POCKET ONE THOUSAND SONGS IN YOUR POCKET

iPHONEREDUCED COMPLEXITY IN THE SMARTPHONE CATEGORYREDUCED COMPLEXITY IN THE SMARTPHONE CATEGORY

BY ELIMINATING THE KEYBOARD.BY ELIMINATING THE KEYBOARD.

THE ONLY THING HE NEVER CHANGED?HIS FASHION.

NOW LET’S GET DOWN TOHOW SPH HAS CHANGED

THE GAME

APART FROM APART FROM OUR OUR

STRONGHOLSTRONGHOLDD

NEWSPAPERNEWSPAPERSS

BTW, SPH OWNS 18 OUT OF THE 19 BTW, SPH OWNS 18 OUT OF THE 19 TTLES CIRCULATED IN SINGAPORETTLES CIRCULATED IN SINGAPORE

NEWSPAPENEWSPAPERSRS

MAGAZINEMAGAZINESS

ONLINEONLINE MOBILEMOBILE RADIORADIO OUT OF OUT OF HOMEHOME

EVENTSEVENTS

WE HAVE SUCCESSFULLY EVOLVED FROM BEINGWE HAVE SUCCESSFULLY EVOLVED FROM BEING

A PRINT-ONLY PUBLISHER TO A MULTIMEDIA OWNER.A PRINT-ONLY PUBLISHER TO A MULTIMEDIA OWNER.

s

INVENTORY ALONE IS INVENTORY ALONE IS NOT NOT ENOUGHENOUGH!!

WE SHIFTED OUR PARADIGMWE SHIFTED OUR PARADIGM

WE DON’T SELL WE DON’T SELL BOXES.BOXES.

WE SELL SOLUTIONSWE SELL SOLUTIONS!

WE DON’T SELL INVENTORY.WE DON’T SELL INVENTORY.

WE SELL WE SELL IDEAS!IDEAS!

If we could bring together the most ideal combination of SPH media products and services for our advertisers in an INTEGRATED MANNER, it will result in more effective targeting and greater accountability.

OFFER OFFER INTEGRATEDINTEGRATED MEDIA MEDIA SOLUTIONSSOLUTIONS

ON ON TRACKTRACK ONON STRATEGYSTRATEGY ONON CALLCALL.. ..

THE “SPH IS ON” CROSS-MEDIA IDEOLOGY

SPH MEDIAPEDIA

WWW.SPHISON.COM

SPH MEDIA SPH MEDIA WIDGETWIDGET

INTEGRATED MEDIA SALES PACKAGES

TRAINED OUR TRAINED OUR SALESPEOPLE TO BE SALESPEOPLE TO BE INTEGRATED MEDIA INTEGRATED MEDIA

CONSULTANTSCONSULTANTS

DELIVERING DELIVERING CUSTOMISEDCUSTOMISEDCROSS-MEDIA CROSS-MEDIA PROPOSALS!PROPOSALS!

RESULTSRESULTS | INCREASE REVENUE ACROSS | INCREASE REVENUE ACROSS ALL PLATFORMSALL PLATFORMS

INTRODUCED DIGITAL CONTENT ON SMART INTRODUCED DIGITAL CONTENT ON SMART DEVICESDEVICES

NEW PLATFORMNEW PLATFORMSPONSORSHIP SPONSORSHIP

MODELMODELNEW REVENUESNEW REVENUES

SUBSCRIPTION BUNDLING = NEW SUBSCRIPTION BUNDLING = NEW REVENUESREVENUES

REMAIN POSITIVE!REMAIN POSITIVE!

NEVER GIVE UP NEVER GIVE UP ON NEWSPAPERS!ON NEWSPAPERS!

THE BCG MATRIXTHE BCG MATRIX

CONTINUE TO CONTINUE TO LEVERAGE ON OUR LEVERAGE ON OUR

CASH COWCASH COW

AT THE SAME TIME, AT THE SAME TIME, DEVELOP OUR DEVELOP OUR

STARSSTARS

INNOVATE & TRY INNOVATE & TRY OUT NEW THINGSOUT NEW THINGS

BELLS & WHISTLES STRATEGYBELLS & WHISTLES STRATEGY

CONSTANTLY REFRESHING THE PLATFORMCONSTANTLY REFRESHING THE PLATFORM

SUSTAIN CREATIVE RELEVANCE OF PRESSSUSTAIN CREATIVE RELEVANCE OF PRESS

COLLABORATE WITH EDITORIAL, CIRCULATION & COLLABORATE WITH EDITORIAL, CIRCULATION & PRODUCTIONPRODUCTION

INTRODUCE NEW ADVERTISING UNITSINTRODUCE NEW ADVERTISING UNITS

TAP ON TECHNOLOGYTAP ON TECHNOLOGY

THE WORLD’S THE WORLD’S FIRST 3D NEWSPAPERFIRST 3D NEWSPAPER

COMPRISING BOTH ADVERTISEMENTS & EDITORIALCOMPRISING BOTH ADVERTISEMENTS & EDITORIAL

CREATIVE CREATIVE ADVERTISADVERTIS

INGINGUNITSUNITS

HYBRITE 8PP GATEFOLDHYBRITE 8PP GATEFOLD TRANSLUCENT COVER WRAP

FRONT PAGE STICK-ONFRONT PAGE STICK-ON MAGNETIC LABELMAGNETIC LABEL ENVELOPE / FOLDERENVELOPE / FOLDER

AND AND MORE!MORE!

MULTISENSORY ADVERTISINGMULTISENSORY ADVERTISING

AUGMENTED REALITYAUGMENTED REALITY

TACTILETACTILE

SOUND CHIPSSOUND CHIPS

CODE TECHNOLOGYCODE TECHNOLOGY

ENCAPSULATED SCENTSENCAPSULATED SCENTS

TASTE STRIPSTASTE STRIPS

AUGMENTED REALITY | CODE AUGMENTED REALITY | CODE TECHNOLOGYTECHNOLOGY

MARKER-RECOGNITIONMARKER-RECOGNITIONBY WEB-CAM/SMARTPHONE BY WEB-CAM/SMARTPHONE

CAMERACAMERA

CATCH VIRTUAL CATCH VIRTUAL BUTTERFLIES = REDEEM AS BUTTERFLIES = REDEEM AS

VOUCHERSVOUCHERS

SCENTED ADVERTISEMENTSSCENTED ADVERTISEMENTS

ENCAPSULATED ENCAPSULATED Rose Rose Eucalyptus Eucalyptus Lavender Lavender CherryCherry OrangeOrange Lemon Lemon Mango Mango CoffeeCoffee Peach Peach Tangerine Tangerine CoconutCoconut WatermelonWatermelon VanillaVanilla Peppermint Peppermint Washing AgentWashing Agent Body Lotion Body Lotion ChristmasChristmas

PEEL ‘N’ TASTE STRIPS

STICK TASTE STRIPS STICK TASTE STRIPS ON ADVERTISEMENTSON ADVERTISEMENTS

A PHENOMENON CALLED A PHENOMENON CALLED TASTE-DRIVINGTASTE-DRIVING

TACTILE TECHNOLOGY

FANCY A PRINT FANCY A PRINT ADVERTISEMENTADVERTISEMENTFEATURING FEATURING BUBBLE-WRAPBUBBLE-WRAP

NEW INITIATIVES

IN THE PIPELINE

LOOK DEEP – LOOK DEEP – GEMS EVERYWHERE!GEMS EVERYWHERE!

MONETISATION INITIATIVE MONETISATION INITIATIVE DATABASE DATABASE MARKETINGMARKETING

MONETISATION MONETISATION INITIATIVEINITIATIVECONTENT CONTENT

EXTENSIONSEXTENSIONS

- EXAMPLE -- EXAMPLE -REPACKAGE ARCHIVED REPACKAGE ARCHIVED

CONTENT CONTENT

ELECTRONIC DIRECT ELECTRONIC DIRECT MAILERMAILER

MICRO-SITEMICRO-SITEPHONE APPPHONE APP

COFFEE TABLE BOOKCOFFEE TABLE BOOKRADIO PROGRAMMERADIO PROGRAMME

MONETISATION MONETISATION INITIATIVEINITIATIVEAUCTION-AUCTION-FINANCED FINANCED

ADVERTISING ADVERTISING MODELMODEL

AUCTION ADVERTISERS’ PRODUCTS/SERVICES - GENERATE REVENUE

RECIPROCATE WITH MEDIA INVENTORY - INDUCE “AD” TRIAL

APPEAL TO APPEAL TO YOUTHS BYYOUTHS BYIMBEDDING IMBEDDING CONTENTCONTENT IN GAMESIN GAMES

--------------------------------SPONSORSSPONSORSHIP MODELHIP MODEL

MONETISATION INITIATIVE MONETISATION INITIATIVE GAMIFICATIONGAMIFICATION

MONETISATION INITIATIVE MONETISATION INITIATIVE VIDEO PRE-ROLLVIDEO PRE-ROLL

CAPITALISE ON CAPITALISE ON SMART TV & SMART TV &

WIDGETSWIDGETSCONTENT PLUS CONTENT PLUS SPONSORSHIPSSPONSORSHIPS

MONETISATION INITIATIVE MONETISATION INITIATIVE OVER-THE-TOP OVER-THE-TOP TVTV

MERGERS & ACQUISITIONMERGERS & ACQUISITION

MONETISATION INITIATIVE MONETISATION INITIATIVE DEVELOP THE DEVELOP THE VALUE CHAINVALUE CHAIN

PUBLISHERSPUBLISHERS LOVE LOVE TO DO TO DO THISTHIS

outinside

PUBLISHERSPUBLISHERS NEEDNEED TO DO TO DO THISTHIS

inoutside

CONSUMER CENTRICITY IS CONSUMER CENTRICITY IS KEY!KEY!

MO

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ALL

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TIC

ALL

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M O N E T I Z E H O R I Z M O N E T I Z E H O R I Z O N T A L L YO N T A L L Y

IPAD, IPAD, IPHONE, IPHONE, ANDROIDANDROIDVERSIONSVERSIONS

MULTI-MULTI-SENSORY SENSORY

ADVERTISINGADVERTISING

NEW AD NEW AD UNITSUNITS

CONTENT CONTENT EXTENSIONSEXTENSIONS

GAMIFICATIOGAMIFICATIONN

DATABASEDATABASEMARKETINGMARKETING

OTTOTT

APPSAPPS

CODE CODE TECHNOLOGYTECHNOLOGY

SUBSCRIPTION SUBSCRIPTION BUNDLINGBUNDLING

BRANDED BRANDED EVENTEVENT

PAPER PAPER TECHNOLOGYTECHNOLOGY

INK TECHINK TECH

STEVE JOBS

CREATED PRODUCTS THAT WE NEVER EVER THOUGHT WE WOULD NEED

MARK ZUCKERBERG

BUILT A COMMUNITY THAT IS ONE OF THE MOST POPULATED IN THE WORLD.

REINVENTED THE CIRCUS

A CIRCUS WITHOUT ANIMALS

"Shoot for the moon! "Shoot for the moon! Even if you miss,Even if you miss,

you'll still be among the stars."you'll still be among the stars."

GEOFF TANGEOFF TAN

SENIOR VICE PRESIDENTSENIOR VICE PRESIDENT

HEAD – SPH STRATEGIC MARKETINGHEAD – SPH STRATEGIC MARKETING

SINGAPORE PRESS HOLDINGSSINGAPORE PRESS HOLDINGS

TANCS@SPH.COM.SGTANCS@SPH.COM.SG

DYAKUYUDYAKUYU

THANK THANK YOUYOU